Molly Jou 

PR & Marketing Manager

Experienced account manager with 6+ years of practice in the leisure, travel & tourism industry. Specialized in bi-lingual communication of Content Writing, Market Analysis, and Crisis Management with professional skills in Project Management, Public Relations, Social Media, and Event Coordination. 

       

Success Stories


Aloha Taiwan Semi-Virtual Mission

Under a well-controlled COVID-19 situation, Travel agents in Taiwan were invited to join an onsite sales mission to connect with Hawaii local partners.  A total of 300 B2B Appointments were conducted via Zoom Meeting. 100% of the attendees confirmed to join again next year with great reviews. 

Azerbaijan China Roadshow

Azerbaijan Tourism Board's first presence in China. Over 300 trade and media partners throughout Beijing, Shanghai, Guangzhou, and the region were invited for the engagement. Partnerships were built with China's leading OTAs: Ctrip & Qyer for digital marketing campaigns.

Hawaii Educational Seminars

Invited by Pacific Asia Travel Association Taiwan, Taipei Association of Travel Agents, Association of Tour Managers, and the university, a series of educational seminars were conducted. 625 travel professionals and students are trained with travel updates for the destination Hawaii. 

“My USA” Celebrities Series

Worked closely with Business Weekly, 18 celebrities in various industries were invited for exclusive interviews with Brand USA. The advertorial series featured Taiwanese actors, singers, dancers, sports players......to share their USA itinerary is worth US$13 million campaign value. 

Hawaii Tourism Taiwan Digital Media

To keep Hawaii top on mind for potential travelers in Taiwan, stories about the Hawaiian culture, natural resources, community, and responsible tourism were promoted via popular social media platforms such as Facebook (2.4M followers), Instagram, YouTube, and Pixnet.

America's Musical Journey

Partnered with Air Canada, 3 influencers from Taiwan, Hong Kong, and Singapore were invited to embark on an America's Musical Journey in the deep South of the USA. A total of 380 social media posts have reached 553K fans in generating 100K engagements. 

Work Experience



Office Director,
Taiwan & Hong Kong

BrandStory Asia

Mar 2019 - Jan 2021

  • Led a team of 8 to service clients across Taiwan, Hong Kong, and Southeast Asia markets of 700 million potential travelers
  • Managed Facebook, Instagram, LinkedIn, and Twitter for TravelStoryAsia
  • Created a new business track of Social Stories Taiwan with Medium & Facebook 
  • Pitched to the government, hotel, and other industries to develop new business opportunities

MCI & Trade 
Marketing Director

Hawaii Tourism Taiwan

Dec 2019 - Jan 2021 

  • Supervised the team of 5 to manage the account with a US$500,000 annual marketing budget for up to 5 years
  • Organized the first-ever Semi-Virtual Sales Mission to be attended by 19 vendors and 17 buyers, a total of 300 B2B Appointments were conducted
  • Managed Hawaii's Facebook of 2.4 million global followers, Instagram, YouTube, and Pixnet
  • Worked closely with MICE intermediaries, Airlines, and Travel Agencies to increase visitation to Hawaii

Account Director, China

Azerbaijan Tourism Board

Nov 2018 - Dec 2019

  • Initiated the first presence of Azerbaijan Tourism Board in China's Northern, Eastern, and Southern regions to reach out to a database of 300 travel agents
  • Facilitated contract signing with China's biggest Online Travel Agency — Ctrip for an annual marketing campaign worth US$540,000
  • Urged the destination to invest from China to Southeast Asia with the total marketing budget increased by 15%

Account Director, China

Illinois Office of Tourism

Jan 2018 - Jul 2018

  • Achieved monthly PR initiatives by the impression of 32 million with an advertisement value of US$172,000
  • Coordinated familiarization trips for social influencers reaching out to 3 million potential travelers
  • Oversaw the China team of 3 remotely from Taiwan dispersed Beijing, Shanghai, and Guangzhou

PR & Marketing Manager

Brand USA Taiwan, 
Hong Kong & Southeast Asia

Sep 2014 - Dec 2019

  • Managed across online and offline media channels with a total campaign value of US$1,300,000 outreaching 150,000 consumer database
  • Coordinated stakeholders of The USA Pavilion in Taipei International Travel Fair with an achievement of 75 million impression
  • Managed B2B2C PR & marketing strategy with an annual budget of US$500,000


Account Manager

BrandStory Asia

Sep 2014 - Mar 2019

  • Serviced clients in Taiwan, Hong Kong, China, and Southeast Asia markets of 2 Billion potential travelers
  • Liaised with colleagues across Asia offices to assist the administration in the company
  • Supported Las Vegas Convention and Visitors Bureau, Hawaii Tourism China, and Qatar National Tourism Council for Hong Kong, Singapore & Malaysia

Assistant Coordinator

International Olympiad 
in Informatics

Jul 2013 - Aug 2014

  • Organized leisure activities for 800 participants from 80 countries during their 1-week stay in Taiwan
  • Assisted the communication with corporate sponsors of Acer, Cisco, Schneider Electric, and Chunghwa Telecom
  • Coordinated between the admin, PR, activity, and technology committee for organizing the international event

Education


Master

Northeastern University

Corporate and Organizational Communication

Class of 2012

Bachelor

National Taiwan Normal University

Human Development and Family Studies

Class of 2009