Experienced account manager with 6+ years of practice in the leisure, travel & tourism industry. Specialized in bi-lingual communication of Content Writing, Market Analysis, and Crisis Management with professional skills in Project Management, Public Relations, Social Media, and Event Coordination.
Under a well-controlled COVID-19 situation, Travel agents in Taiwan were invited to join an onsite sales mission to connect with Hawaii local partners. A total of 300 B2B Appointments were conducted via Zoom Meeting. 100% of the attendees confirmed to join again next year with great reviews.
Azerbaijan Tourism Board's first presence in China. Over 300 trade and media partners throughout Beijing, Shanghai, Guangzhou, and the region were invited for the engagement. Partnerships were built with China's leading OTAs: Ctrip & Qyer for digital marketing campaigns.
Invited by Pacific Asia Travel Association Taiwan, Taipei Association of Travel Agents, Association of Tour Managers, and the university, a series of educational seminars were conducted. 625 travel professionals and students are trained with travel updates for the destination Hawaii.
Worked closely with Business Weekly, 18 celebrities in various industries were invited for exclusive interviews with Brand USA. The advertorial series featured Taiwanese actors, singers, dancers, sports players......to share their USA itinerary is worth US$13 million campaign value.
To keep Hawaii top on mind for potential travelers in Taiwan, stories about the Hawaiian culture, natural resources, community, and responsible tourism were promoted via popular social media platforms such as Facebook (2.4M followers), Instagram, YouTube, and Pixnet.
Partnered with Air Canada, 3 influencers from Taiwan, Hong Kong, and Singapore were invited to embark on an America's Musical Journey in the deep South of the USA. A total of 380 social media posts have reached 553K fans in generating 100K engagements.
Mar 2019 - Jan 2021
Dec 2019 - Jan 2021
Nov 2018 - Dec 2019
Jan 2018 - Jul 2018
Sep 2014 - Dec 2019
Sep 2014 - Mar 2019
Jul 2013 - Aug 2014
Class of 2012
Class of 2009