Molly Jou
PR & Marketing | Project Management
A pioneer who leads the team to succeed and finds solutions to problems.
An adventurer who tries new things and turns challenges into successes. Interested in trends and developing new skills both personally and at work.
+886 975720650
Successful Stories
Taipei Entrepreneurs Hub Startup Community
The first and only English startup community in Taiwan to connect international founders and entrepreneurs with VCs & corporates. A series of 20 online and offline events was attended by 2,000 people with 50 matchmaking opportunities.
Startup Island TAIWAN Social Media
Taiwan's national startup brand. The first stop for international entrepreneurs coming to Taiwan. Its Facebook followers have grown twice and the people reached have gotten 10 times more in the first 6 months of my supervision.
Hawaii Educational Seminars
Conducted a series of educational seminars for 650 travel professionals and students on behalf of Hawaii Tourism Taiwan.
Azerbaijan China Roadshow
Organized a roadshow for Azerbaijan Tourism Board for 300 trade and media partners attended from 1st tier cities of Beijing, Shanghai, and Guangzhou.
“My USA” Celebrities Series
Collaborated with Business Weekly to host 18 celebrities with a campaign value worth US$13 million for Brand USA.
Work Experience
Director
EVERIII & Partners
May 2021 - Jul 2023
- Organized 10 online and offline events in 6 months with total participants of 1,500 people
- Recruited 60 corporate managers & chief executives, professionals, and serial entrepreneurs as mentors and speakers for international startups
- Moderated 50 matchmaking sessions for VCs, mentors, and entrepreneurs
- Initiated social media strategy to boost double-sized Facebook followers and reached 10 times more people in 6 months
- Coordinated between overseas and domestic, central and local, public and private entities
MCI & Trade
Marketing Director
Hawaii Tourism Taiwan
Dec 2019 - Jan 2021
- Supervised a team of 5 to develop B2B2C marketing plans and digital media implementation on an annual budget of US$500,000
- Organized the first-ever Semi-Virtual Sales Mission to be attended by 19 vendors and 17 buyers, and conducted a total of 300 B2B appointments
- Pitched daily stories via Hawaii's Facebook of 2.4 million global followers, Instagram, YouTube, and Pixnet with timely interactions
- Planned and conducted 7 B2B & B2C Educational Seminars for a total audience of 650 people
Office Director,
Taiwan & Hong Kong
BrandStory Inc.
Mar 2019 - Jan 2021
- Led a team of 8 to serve clients in Taiwan, Hong Kong, and Southeast Asia markets of 700 million potential travelers
- Managed Facebook, Instagram, LinkedIn, and Twitter for TravelStory Asia, sharing travel insights with tourism professionals
- Created Medium & Facebook for the new business track of Social Stories Taiwan to share digital media trends and case studies to build a reputation for the services
- Pitched to international tourism boards, governments, hotels, and other industries to develop new business opportunities
Account Director, China
Azerbaijan Tourism Board
Nov 2018 - Dec 2019
- Initiated Azerbaijan Tourism Board's first presence in China's Northern, Eastern, and Southern regions to reach out to a database of 300 travel agents
- Facilitated contract signing with China's biggest Online Travel Agency — Ctrip for an annual marketing campaign worth US$540,000
- Urged the destination to invest in the Southeast Asia market in addition to China with the total marketing budget increased by 15%
Account Director, China
Illinois Office of Tourism
Jan 2018 - Jul 2018
- Achieved monthly PR initiatives by the impression of 32 million with an advertisement value of US$172,000
- Coordinated familiarization trips for social influencers reaching out to 3 million potential travelers
- Oversaw the China team of 3 remotely from Taiwan dispersed in Beijing, Shanghai, and Guangzhou
PR & Marketing Manager
Brand USA Taiwan,
Hong Kong & Southeast Asia
Sep 2014 - Dec 2019
- Managed across online and offline media channels with a total campaign value of US$1,300,000 outreaching a consumer database of 150,000
- Coordinated stakeholders of The USA Pavilion in the Taipei International Travel Fair for 4 consecutive years, with singular exposure of 75 million impressions
- Developed B2B2C PR & marketing strategy with an annual budget of US$500,000
Account Manager
BrandStory Asia
Sep 2014 - Mar 2019
- Supported destination promotion campaigns for Las Vegas Convention and Visitors Bureau, Hawaii Tourism China, and Qatar National Tourism Council for coordination
- Liaised with colleagues in Taiwan, Hong Kong, China, and Southeast Asia offices to support cross-market projects
- Pitched for international destinations with strategy inspiration, content creation, and presentation
Assistant Coordinator
International Olympiad
in Informatics
Jul 2013 - Aug 2014
- Organized leisure activities for 800 participants from 80 countries during their 1-week stay in Taiwan
- Assisted the external communication with corporate sponsors of Acer, Cisco, Schneider Electric, and Chunghwa Telecom
- Liaised between the admin, PR, activity, and technology committee internally to organize the international event
Education
Master
Northeastern University
Corporate and Organizational Communication
Class of 2012
Bachelor
National Taiwan Normal University
Human Development and Family Studies
Class of 2009
