Naveen Malik
Marketing Specialist
Austin, Texas
As a marketing manager at an early stage start-up, I’ve had my hands in many areas of the business, from campaign planning to operations. However, I’m particularly passionate about helping brands connect with their audiences in authentic and meaningful ways. On weekends and weeknights, I like trying out complex recipes, spending time outdoors, and picking up new skills.
903 733 6786
[email protected]
Work Experience
Marketing Manager
Golden Ratio
June 2020 - Present
Austin, Texas
- Personally responsible for the strategic planning, copywriting, design, and execution of all email marketing campaigns
- Optimized existing drip campaigns and designed and implemented new flows to nurture leads, educate customers, and increase conversion rates
- Developed social media strategy and SOPs, designed evergreen content, and oversaw monthly content calendar planning
- Worked directly with CEO and Head of Growth Marketing to develop monthly marketing initiatives, plan product launches, and assess the performance of past campaigns
- Managed agency relationships, provided vision and direction for projects, reviewed deliverables, and delivered feedback
- Led cross-channel brand initiatives to ensure a consistent customer experience in every area from social media to customer support
Education
The University of Texas at Austin
BBA, Marketing
Organizations: Kappa Kappa Gamma (Panhellenic Diversity & Inclusion Taskforce), Texas DKMS (VP of Communications), Student Mobilization (Mentor)
2016 - 2020
South China University of Technology
Chinese Language & Culture Program
2019
Recommendations
Robbie Thomas
Head of Growth Marketing, Golden Ratio
Naveen has an exceptional ability to listen to customers through various mediums (support tickets, comments on social, and customer surveys), and know what our “brand voice” should be when communicating with those customers through email, SMS, and social. She’s a talented email writer and designer - we’ve had multiple customers, investors, and friends in the Golden Ratio community comment on the high quality of her work. This stems from her ability to listen to our customers and provide them with relevant content they’re likely to engage with.
Tools & Skills
- Photoshop
- Illustrator
- Klaviyo
- Shopify
- Recharge
- Postscript SMS
- Notion
- Gorgias
- Asana
