Experienced and seasoned digital marketer with a focus on performance marketing, marketing strategy and project management.
For the better part of my career, I’ve helped startups and businesses attain growth in the digital space via paid marketing channels, email and content marketing. Starting out my career as a copywriter and on to more technical areas, I soon honed my skills in web development and optimizing high conversion landing pages to eventually settling on the performance marketing side of the spectrum using a data-driven approach to optimize conversion rates.
Ballito, South Africa [email protected] 0766095863
February 2022 - Present
As head of growth and digital development, I oversee the overall growth and direction of the Life & Style brand in the digital space as well as developing new product offerings. My role also includes the management and oversight of our remote team relating to our SEO efforts, online story telling and growing our digital mediums (social media, blog, podcast network and email newsletter) via organic, paid advertising channels and content marketing.
In addition to all of the above, I also execute/manage all paid advertising campaigns that fall under performance marketing. ie Facebook Ads, Instagram Ads, Google Ads, Facebook Meta Pixel setup, Google Analytics, Google Search Console and SEO efforts.
Achievements
May 2020 - November 2021
The Slice is a weekly email publication centred around growing and building remote internet-based businesses such as e-commerce stores, startups, remote-first agencies, SaaS companies, freelancing and nomadic work lifestyles. The publication showcased up and coming software and tools that small business owners can use to streamline their operations, design, marketing and collaboration.
Responsibilities:
Achievements
July 2018 - November 2021
Provided marketing consultations and accelerated growth for digital agencies, FMCG companies and early stage startups.
Main functions :
January 2017 - December 2017
iConsultancy was a fast-growing Marketing and Public Relations firm, based in KZN, South Africa. The primary target market was small to medium-sized corporates, in the industry of finance, law, real estate and consumer products.
Responsibilities:
January 2017 - November 2017
2015 - 2016
2010 - 2014