15942194_10154314052158727_363686785_n.jpg

Yi Ting Lin

Highly versatile, competent and resourceful Fashion Marketing, Media and Communications postgraduate with experience of fashion business management. Demonstrates strong commercial acumen and consumer awareness with strong working knowledge of digital and offline marketing developed through degree course and experience. Proven ability to manage and complete projects to the highest standard and within set timescales without compromising on quality. Also multi-lingual, fluent in Chinese Mandarin, Taiwanese and English. Now seeking a new opportunity to utilise skills and experience within a new and challenging fashion marketing or marketing role.

[email protected]

0970518232/06-2912616
No.128 Shengnan road, Tainan, Taiwan

Education


Msc Fashion Marketing, Glasgow Caledonian University, 09/2013 – 06/2015

Modules: Consumer Behaviour (Analysis and Practical Application of Consumer Behaviour); Global Strategy-(Understanding the 

Definition of Strategy and Analysis through the use of Case Studies)

Dissertation: Can highlighting corporate social responsibility in fast fashion company campaigns influence purchase decisions among Taiwanese consumers?


BA Media & Communication, Goldsmiths, University of London, 09/2010 – 06/2013

Modules: Promotional Culture; Representation & Textual Analysis; Major Practice Course


Certificate in Fashion Buying & Merchandising, London University of Fashion (e-learning), 08/2012

Certificate in Introduction Fashion Media Business, London University of Fashion, 12/2010



Skills


Fashion Business

Degree covered all aspects of fashion business including extensive research into setting up a business in a competitive fashion industry.


Marketing

Wide range of expertise spanning marketing and brand development has been gained through degree course and management of own business as well as other roles and internships; key experience has included leading promotional initiatives and organising company launches, events and exhibitions; also proficient in blogging and developing social media campaigns



IT Skills

Proficient user of Adobe Photoshop, Adobe Illustrator, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Flash  and Stop Motion Animation


Experience

Taiwan 

Marketing Executive,Lunarian Spectrum Corporation, 02/2016-Current

  • Account executive

  • Marketing strategy innovation

  • Customer development

Freelance writer, 02/2015-Current

  • Oversea fashion editor, A Day Magazine

  • Travel  fashion editor, Klook

  • London travel guide book, Corporate Writer

  • Travel writer, Skyscanner

  • Oversea fashion editor, Popbee

  • Part time columnist, Everyday Object

  • Fashion editor, Styo.me

  • Editor, Exp Bravo
  • Part time columnist, FLiPER Magazine

Marketing Assistant, Tiger Corporation, 03/2015-01/2016

  • Retail consulting

  • Event planning

UK

Marketing Intern,Styleicona, 10/2014-01/2015

  • Fashion digital marketing executive

  • Data analysis

PR intern,Black Frame 07/2014-10/2014

  • Clipping

  • Showroom management

  • Assist 2014 S/S London fashion show

Intern, Urban Outfitters, 01/2014 –06/2014

  • In-store merchandising and window display

  • Marketing research, Including analysis of competitor activity

  • S/S  2014 new collection launch event in Shoreditch branch

Powered by CakeResumePowered by CakeResume
Powered by CakeResumePowered by CakeResume