Yi Ting Lin
Highly versatile, competent and resourceful Fashion Marketing, Media and Communications postgraduate with experience of fashion business management. Demonstrates strong commercial acumen and consumer awareness with strong working knowledge of digital and offline marketing developed through degree course and experience. Proven ability to manage and complete projects to the highest standard and within set timescales without compromising on quality. Also multi-lingual, fluent in Chinese Mandarin, Taiwanese and English. Now seeking a new opportunity to utilise skills and experience within a new and challenging fashion marketing or marketing role.
Highly versatile, competent and resourceful Fashion Marketing, Media and Communications postgraduate with experience of fashion business management. Demonstrates strong commercial acumen and consumer awareness with strong working knowledge of digital and offline marketing developed through degree course and experience. Proven ability to manage and complete projects to the highest standard and within set timescales without compromising on quality. Also multi-lingual, fluent in Chinese Mandarin, Taiwanese and English. Now seeking a new opportunity to utilise skills and experience within a new and challenging fashion marketing or marketing role.
0970518232/06-2912616
No.128 Shengnan road, Tainan, Taiwan
Education
Msc Fashion Marketing, Glasgow Caledonian University, 09/2013 – 06/2015
Modules: Consumer Behaviour (Analysis and Practical Application of Consumer Behaviour); Global Strategy-(Understanding the
Definition of Strategy and Analysis through the use of Case Studies)
Dissertation: Can highlighting corporate social responsibility in fast fashion company campaigns influence purchase decisions among Taiwanese consumers?
BA Media & Communication, Goldsmiths, University of London, 09/2010 – 06/2013
Modules: Promotional Culture; Representation & Textual Analysis; Major Practice Course
Certificate in Fashion Buying & Merchandising, London University of Fashion (e-learning), 08/2012
Certificate in Introduction Fashion Media Business, London University of Fashion, 12/2010
Skills
Fashion Business
Degree covered all aspects of fashion business including extensive research into setting up a business in a competitive fashion industry.
Marketing
Wide range of expertise spanning marketing and brand development has been gained through degree course and management of own business as well as other roles and internships; key experience has included leading promotional initiatives and organising company launches, events and exhibitions; also proficient in blogging and developing social media campaigns
IT Skills
Proficient user of Adobe Photoshop, Adobe Illustrator, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Flash and Stop Motion Animation
Experience
Marketing Executive,Lunarian Spectrum Corporation, 02/2016-Current
Account executive
Marketing strategy innovation
- Customer development
Freelance writer, 02/2015-Current
Oversea fashion editor, A Day Magazine
Travel fashion editor, Klook
London travel guide book, Corporate Writer
Travel writer, Skyscanner
Oversea fashion editor, Popbee
Part time columnist, Everyday Object
Fashion editor, Styo.me
- Editor, Exp Bravo
- Part time columnist, FLiPER Magazine
Freelance writer, 02/2015-Current
Oversea fashion editor, A Day Magazine
Travel fashion editor, Klook
London travel guide book, Corporate Writer
Travel writer, Skyscanner
Oversea fashion editor, Popbee
Part time columnist, Everyday Object
Fashion editor, Styo.me
- Editor, Exp Bravo
- Part time columnist, FLiPER Magazine
Marketing Assistant, Tiger Corporation, 03/2015-01/2016
Retail consulting
Event planning
Marketing Intern,Styleicona, 10/2014-01/2015
Fashion digital marketing executive
- Data analysis
PR intern,Black Frame 07/2014-10/2014
Clipping
Showroom management
- Assist 2014 S/S London fashion show
Intern, Urban Outfitters, 01/2014 –06/2014
In-store merchandising and window display
Marketing research, Including analysis of competitor activity
- S/S 2014 new collection launch event in Shoreditch branch
