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Odem Tai  / [email protected] 

I am Data-driven Marketing expert, specializing in bringing data around customers habits into target audience analysis and executing large-scale go-to-market strategies. My main areas of focus include influencer marketing, data-driven online campaigns, and strategy development. My ideal next step includes taking my marketing expertise to mentor and lead a large team.

Skills


Strategic marketing planning 

1. Brand Strategy

2. Go-to-market strategy


Influencer Marketing

1. Strategy Planning 

2. Influencer management


Performance tracking

1. Google Analytics - Web / App

2. Flurry / Party - App

Experience


Senior Account Executive

Leo Burnett, Taiwan (May 2016 - Present) 

MITSUBISHI MOTORS TAIWAN

1. Managed a team to lead the brand partnership strategy for Mitsubishi COLT PLUS line, working with brands like McDonald’s, PChome, and WowPrime 

2. Implemented Mitsubishi’s year-end holiday promotion, managing the deployment of point of sales material (POSM), digital banners, television advertisements 

3. Conducted advertising effectiveness research on existing online and offline TV campaigns to improve performance, confirming efficacy of current approach 

McDonald's Taiwan

1. Led the development and launch of McDonald’s first global CRM mobile app; responsibilities included product management, design management, media planning, customer success, and launch management for the app 

2. Mobile app successfully earned over 3.5M users in less than a year, with a DAU/MAU ratio of 40% and churn rate <5%, saturating the entire Taiwanese market 

3. Managed the McDonald’s Dian Dian Card campaign, the client’s first VIP program, resulting in their entire inventory of loyalty cards sold out across the country within two weeks of launch; responsibilities included digital media management, social influencer marketing, and website architecture and planning 

4. Won the 2017 Greater China Effie Awards


Account Executive

SHAPE Advertising, Taiwan (Jan. 2014 - March 2016) 

Luxgen MOTORS 

1. Managed the national launch of Luxgen’s first eco-friendly car - the U6 Turbo - making Luxgen one of Taiwan’s top three sold SUV brands in 2014 

2. Led Luxgen’s shift into digital marketing and increased their previously allocated budget; campaigns included building out landing pages and hosting online events 

3. Nominated for the 2015 Greater China Effie Awards 


Team Assistant

Elite PR Group ( Sep. 2011 - Sep. 2012)

1. Monitoring daily media for Watsons - the No. 1 pharmacy/drugstore brand in Asia 

2, Managing stakeholders relationship, included Media & Vendor, of 2011 Taipei World Design Expo. 

3. Supporting event execution for Samsung's college campaign


B.A., Advertising & PR 

Shih Hsin University (Jun. 2008 - Jun. 2012)

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