Ong Sugiharto

Vice Director of Business Planning & Operation

  Jakarta, Indonesia

Experienced Division Head of Business Planning and Development with a demonstrated history of working in the financial services industry.
Skilled in Marketing Management, Negotiation, Budgeting, Market Planning, and Business Planning. Strong education professional with a Bachelor's focused in Marketing Management from Universitas Katolik Indonesia Atma Jaya.

   |      [email protected]  |    +62 812 910 60064  |

Work Experience

Vice Director of Business Planning & Operation

PT Buana Finance, Tbk

July 2016 - Present
Jakarta, Indonesia

Responsible for the area of Business Planning Development Division and Operations Division. The departments under the division are:

Business Planning Control Department
Making and controlling budgets, including setting sales targets, and translating them into marketing programs that can be realized. Create and support marketing programs, including result analysis.

Insurance Department
Reviewing and controlling the performance of insurance companies for their services to our customers. Including opening new partnerships or terminating the partnership if necessary

Asset Selling Department
Responsible for asset repossession auction process and monitoring asset repossession stock. Reviewing and controlling the performance of Auction Companies for their services to the Company

Business Policy & Productivity Improvement Department
Responsible for reviewing business policies and making sure the policies are applicable to the company. Also responsible for policies and socialization process, updating or creating business policies according to internal and external conditions, making sure that all the business policies must be and also inline with all infrastructure

As Improvement Project Manager
Do enhancement to make business processes easier, more effective, and more efficient. Such as shifting the credit acquisition process from decentralization to centralization. Upgrading the whole core system [Confins R2]. Responsible for user requirement process, design confirmation, data migration, user acceptance test, training for trainer session, training for the end user session, rehearsal, go live, and after project live monitoring

Responsible for the end-to-end credit acquisition process. Including being responsible for every document asset stored in the company, and responsible for operational and administrative activities in all branches ("household activity") which are the main support for the operational activities of other divisions.

Opening new partnerships with other parties, especially related to changes in market conditions, such as cooperation with Market Place, credit acquisition online, focus on earning fee-based income, and also making new collaborations related to marketing programs that are more applicable to current conditions.

Business Planning & Control Department Head


September 2010 - June 2016
Jakarta, Indonesia 

Marketing and Sales Development Department Head at Oto Multiartha, a subsidiary company of Sumitomo corporation.
- Responsible for developing sales and marketing strategy through marketing intelligence, data (external and internal), and deep analysis.
- Provide and analyze market information (competitor pricing, competitor program, car market condition, industry information, etc).
- Pricing analysis and recommendation.
- Generate, implement, and monitor sales and marketing programs.
- Provide internal and external data analysis for management.
- Provide promotion activities support.

Assistant Trade Marketing Manager for General Trade (Tissue Business Unit)

PT. Asia Pulp And Paper Sinarmas

September 2009 - August 2010
Jakarta, Indonesia 

- Coordinate with the sales team to get sales data for general trade channel analysis to develop suitable promotion activity.
- Coordinate and monitor the promotion activities implementation (initiated by trade marketing) on the general trade channel.
- Coordinate with the motorist/sales agent to get information regarding shopper behavior, market condition, and key competitor activities on the general trade channel.
- Provide data to evaluate all the promotion activities (initiated by trade marketing) on the general trade channel.
- Achieve sales targets for general trade channels.
- Initiate effective promotion activities.
- Provide market insights (market data, shopper behavior, competitor activities, with detailed analysis and recommendation).

Sales Area Control

PT Yamaha Indonesia Motor Manufacturing

December 2007 - August 2009
Jakarta, Indonesia 

Sales Area Control at PT. Yamaha Motor Kencana Indonesia- in charge for eks karisidenan Pekalongan area (Losari, Bumiayu ,Brebes, Tegal, Pemalang, Pekalongan, Batang).
- Responsible for achieving area target sales and market share, through area judgment and strategy.
- Develop dealers through continuous education for dealers' owners and staff.
- Develop Yamaha brand images through dealers' promotion and activity
- Gain market intelligence in order to execute and implement area strategy
- Develop a partnership with the leasing company to support area sales targets and market share.
- Improve after-sales business as a synergy unit business in the area
- Responsible for improving dealers' quality and quantity as part of area strategy
- Utilize and be responsible for area promotion budget to support area sales targets.
- Develop partnerships with an external advertising agency and event organizers.


Universitas Katolik Atmajaya Jakarta

Bachelor, Marketing Management

2002 - 2007