Oryza Sativa

Product Manager

  Jakarta, Indonesia

5 years in the marketing field gives me a lot of experience handling various kinds of jobs including but not limited to business development, partnership, branding communication, communication strategies, digital marketing, data analytics, copywriting and event organizers. Highest achievement during my time at Garuda Indonesia was became as a team member of the first Garuda Indonesia Online Travel Fair (GOTF) and managed to run GOTF every year as the 3rd PIC after my Senior Manager and Manager. Furthermore, I was trusted as project leader in organizing GOTF press conferences which attended by BOD and Indonesian Ministers.

In my 8th year, I had the opportunity to develop Citilink's e-Commerce division which focuses on marketing & sales for the website & mobile app channel. My responsibilities are include but not limited to data analytics, partnership, create programs / product, copywriting, communication strategies and final evaluation. All of the strategy used in developing Citilink's online channel contributes 31% increase in sales on compared to the prior year before the pandemic.

 

Work Experience

Product Manager  •  PT. AntaVaya Tour & Travel Trans Corp

December 2021 - Present

Working for AntaVaya Online Travel Agent which is part of CT Corp Digital Ecosystem

Digital Business Partnership Performance  •  PT Garuda Indonesia

September 2021 - November 2021

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Spv. e-Commerce Partnership & Product Promotion  •  PT CITILINK INDONESIA

July 2020 - September 2021

Assigned from Garuda Indonesia to develop marketing & sales Citilink's website and mobile application.

Responsibilities:
-Data analytics to manage strategy for marketing, sales and traffic on own digital channel
-Acquire new potential partners and maintain relationship with the existing partners, including negotiation and collaboration for project opportunity
-Create product including promotion and develop opportunity for new product
-Copywriting for promotion at website and mobile app landing page
-Monitor, create, evaluate and present performance promotion based on data analytics
-Coordinate with CRM for planning and optimizing marketing communication (push notification & EDM)
-Coordinate with marketing team for visual campaign and social media plan
-Coordinate with IT team for UI/UX or development new feature/product/promotion
-Coordinate with partners for campaign optimization
-Act as 1st point of contact related with partnership for e-Commerce Citilink

Supervisor Brand Communication  •  PT CITILINK INDONESIA

September 2019 - July 2020

Assigned from Garuda Indonesia to develop Citilink's brand communication.

Responsibilities:
-As a team member in rebranding Citilink to get out of Low Cost Carrier Airline perception
-Coordinate with agency for the planning and visual campaign "The New Citilink"
-Coordinate with agency for visual campaign of each Citilink's product or campaign
-Coordinate with agency for marketing plan
-Coordinate with photographer or videographer for Citilink's campaign

Digital Business Partnership & Sales Enhancement  •  PT Garuda Indonesia

January 2016 - September 2019

-As a team member in Garuda Indonesia Online Travel Fair (GOTF) Event with: Mandiri, BRI (Oct 2016), HIMBARA (2017), HSBC (Nov 2017), BNI (May 2018), CIMB Niaga (Nov 2018),
-Event leader in every GOTF Press Conference and Pre-Event
*Identify threats during event and prepare action to manage crisis during event
*Coordinate with agency and vendor
*Allocate budget in every GOTF Press Conference and Pre-Event
-Good knowledge about various Digital Marketing strategies
-Promotional ideas, media planning and agency management
-Strategy development to identify target market to deliver sale targets

Secretary for Vice President Marketing  •  PT Garuda Indonesia

September 2011 - December 2015

Cengkareng, Indonesia
- Acting as a first point of Vice President's contact
- Coordinate with external or internal
- Contribute in internal event organizer in Garuda Indonesia big events eg. inaugural flights new routes, Garuda Indonesia Travel Fair GATF, Java Jazz Festival
JJF, SEA GAMES, Vakantiebeurs, ITB Berlin, Liverpool Football Club Tour, and more

Education


Institut Ilmu Sosial dan Manajemen STIAMI

Ilmu Administrasi Publik

2009 - 2011

Institut Pertanian Bogor

Communication

2006 - 2009

Projects

Garuda Indonesia Online Travel Fair

Bapak Arief Yahya was present at the opening press conference of GOTF 2018 as Minister of Tourism of Indonesia

BetterDeals 9.9

The first partnership program with extra benefit that running at Citilink's own sales channel

Skills

   Word      PowerPoint      Excel   

Languages

   Bahasa Indonesia — Native]}      English — Professional     

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