Pablo Jonas

Experienced communication strategy consultant with expertise in influencer marketing, social media advertising, marketing technology, digital media and online marketing. I provide cutting-edge solutions in a no-nonsense approach. Simplicity, effectiveness and creativity is my mantra. I enjoy working with people who dare to do something different. I'm married to Najad and we have a beautiful princess, now seven years old. 

p[email protected]

(02) 512.21.54 / 0476-830103
Eikendallaan 122, 1800 Vilvoorde, Belgium

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Experience

FOUNDER/MANAGING DIRECTOR, July 2015 - Present
INFLUENZO - BRUSSELS

I provide strategic consultancy, marketing technology and content services for both brands and agencies. I work for agencies such as Gicom, 10 Advertising, Nextage, Senior Agency, Sonemos, Inspiiro/Cronos, etc.

CHIEF OPERATING OFFICER, February 2014 - June 2015
OPUS COMMUNICATION - BRUSSELS

As COO, I took care of agency operations, new business  and profitability as well as develop a vision, strategy and structure aimed at the future.

STRATEGY & CREATIVE DIRECTOR,  September 2008 – October 2013
VOICE AGENCY - BRUSSELS

I was the founder/initiator of Voice - one of the very first social media agencies in Belgium - as a spin-off from VO Communication. It was my responsibility to manage new business, formulate social media strategies, implement social media programs, supervise creative output, organize internal training, etc. As a member of the Board of Directors, I shared responsibility on profitability and growth.

STRATEGY CONSULTANT,  March 2007 – August 2008
EMAKINA - BRUSSELS

I was responsible for the development, client presentation and internal progress of communication strategies for digital projects and online campaigns. My work included concept development, research, bench-marking, etc. as well as client relations.

STRATEGY CONSULTANT,  March 2006 - February 2007
DANSAERT & FILS - BRUSSELS

I was charged with developing new business, client presentations and preparing strategy recommendations.

STRATEGY CONSULTANT,  May 2004 – February 2006
10 ADVERTISING - ANTWERPEN

As MD of a local agency with 20 people, I was responsible for day-to-day operations, profitability, strategy development, creative output, staffing and reputation.

ASSOCIATE MANAGING DIRECTOR,  February 2002 - April 2004
OGILVY & MATHER - BRUSSELS

I was responsible for all client accounts except for Proximus. I was leading one of two account teams, formulating innovative strategies, driving and winning new business (De Post, Ford digital, etc). I was also a member of the Board of Directors.

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A few accomplishments

  • Launched the first responsive real-time digital magazine for RSC Anderlecht. 
  • Introduced a innovative  internal video content portal for Axa Belgium.
  • Developed the first internal corporate social network - DGConnect - in open source (Drupal) for Delhaize Group.
  • Conceived first cross-brand consumer loyalty social media platform "Yunomi" for Unilever.
  • Gold London Advertising Award print campaign for Jansport at Ogilvy&Mather.

Skills & Interests


Languages

Fluent in Dutch, French and English. Some comprehension of German and Spanish. Excellent presentation skills.


Software

I have general PC/Mac skills and use a variety tools for social media management, trend monitoring, content curation, web content personalization, automation, etc.


Interests

Co-owner of Jonas Gallery dedicated to contemporary art.  Music, travel, gardening are my principal interests. 

Education


VUB - Communication Sciences

Vrije Universiteit Brussel. Obtained a Master’s degree (Licentiaat) in Press and Communication Sciences. Main subjects: mass media, public relations, and cultural information.


UCL - European Studies

Université Catholique de Louvain, Louvain-la-Neuve. Completed a Post-Graduate degree in European Studies. Main subjects: Economics, marketing, law and political sciences in relation to the European Community.

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Let's connect

I have worked on hundreds of projects for clients in Media, FMCG, Retail & E-Commerce, Automotive, Travel & Tourism, Business-to-Business, Technology, Financial Services, Health & OTC, EU institutions, etc.  However, I'm always interested in learning new things and seizing opportunities. I look forward to meeting you and share ideas on how to build your brand and business. Thank you.

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