潘晞瑀 Xi-Yu, Pan     Taipei, Taiwan

Product Manager
 
  • 具軟體產品設計與管理(2c)經驗,擅長競品分析、功能規劃、製作產品規格文件及開發流程優化
  • 重視溝通團隊合作,擁有跨部門溝通及跨國合作執行專案經驗
  • 善於檢視現況資源,在各種有限的狀況下提出可行的解決方案,執行中會適度修正方式
  • 積習執行力與學習力,具理科的邏輯思維,及文組的柔軟論調,快速提供即戰力
  • 英語溝通能力(多益聽讀測驗870分
    Connect with me :   [email protected]  / +886 952 262 696

工作經歷

產品經理 • 昊盈資訊有限公司  •  十月 2020 - 至今

【工作內容】

  • 產品功能發想到實現:
    • 以提高用戶體驗為起點,並同時達到公司利益作進行產品優化
    • 將需求轉化為可行的方法,使用有效的資源達成目的
  • 知識管理與開發流程可視化:
    • 製作規格文件(Wireframe/Mockup/PRD等)並主持會議,確保相關人員理解需求目的與交互細節
    • 建立開發流程追蹤圖表,有關人員可立即掌握所有開發產品的進度狀況
  • 跨部門/海外團隊溝通: 
    • 能在開發部門細化下,順暢與各部門溝通需求使開發順利進行
    • 促使業務端的期待與開發可達成的功能一致

【工作成果】

  • 產品功能優化-用戶下單時間節省3倍: 
    • 深度體驗與競品分析調查後,找到增加產品優勢的方向,透過精簡步驟與一鍵操作
    • 從原本每次開倉需0.9秒,優化至每次下單僅需0.3秒,促進用戶交易頻率亦增加公司盈利 
  • 客服系統建置與維護:
    • 既有流程優化及確認執行進度,完成40+個需求項目並至今持續維護此項目
    • 推動客服、前端與後端三方的溝通,負責功能測試與調整以符合預期
  • 主導並參與6+版本更新: 
    • 規劃產品每次的迭代功能規格,含APP、電腦及手機版網站,並獨立撰寫產品需求文檔
    • 主導會議並與開發、設計及業務溝通協調,確保關係利益人對於產品開發方向有共識 
    • 追蹤並掌握每次開發的時程進度、協助 QA 測試

專案業務經理 華泰實業有限公司  •  九月 2018 - 八月 2020

【工作內容】

  • 掌控專案開發:
    • 材料蒐集或資料與規格確認,確保材料符合客戶及公司成本
    • 掌握材料部、工程部的狀況,隨時調整以符合客戶開發時程
  • 作為客戶、公司與供應商之間的溝通橋樑:
    • 理解客戶痛點與修改目標,評估事件優先順序,並找出適切的解決方案
    • 能與各國供應商協調,以利產品有足夠的時間或材料完成開發
  • 客戶關係維護:
    • 負責與客戶通訊接洽,維持良好溝通關係
    • 處理產品出貨進度協調與問題解決,以及其他售後服務

【工作成果】

  • 經手4家品牌開發專案: 
    • 經手品牌有Legero、Steitz、Strauss及Treksta
    • 負責的開發專案均達成客戶期待,即時的問題解決也確保出貨時程無誤
  • 開發流程調整與文件管理:
    • 公司尚未導入ERP系統,各專案進度極度仰賴員工口頭報告,故建置線上表單系統並教育員工使用
    • 根據線上表單的更新,視覺化的圖表讓每個專案都能被輕鬆查詢
  • 同時兼任Lean精益管理組長: 
    • 完成GoreTEX專業培訓後,從人員篩選、小組內部培訓全權參與並負責重組精益管理小組
    • 規劃公司幹部的品管教育,為期3個月,制定與規劃每年舉辦的品管活動與競賽
    • 重置並整理知識文檔,從零散的文件改為有系統的歸檔,有利於日後長期運營


行銷企劃 • 嚮網科技股份有限公司  •  一月 2017 - 六月 2018

【工作內容】

  • 規劃SEO優化及其他網路行銷專案: 
    • 與行銷人員溝通合作,從中了解客戶需求與提出可行的解決方案
    • 包含專案的創意發想與構思,確認雙方溝通方向一致並完成提案,製成提案簡報給行銷人員 
  • 負責專案執行及成效維護:
    • 專案成立後,負責成每日追蹤及調整廣告、關鍵字或活動的成效
    • 除日常維護之外,結案時亦需製作報表給客戶
  • 外部接案者的進度追蹤:
    • 若有與外部接案者合作時,需與其溝通方案與合作細節
    • 並作為接案者與客戶的溝通橋樑,讓雙方都能順利合作完成專案

【工作成果】

  • SEO專案維護在Google搜尋前三頁: 
    • 針對官網和合作部落客文章,進行網站健檢並提出調整建議
    • 經調整的網址,其中7成網址能在一個月內提升至在Google搜尋頁前三頁
  • 改善結案報告,並視覺化呈現數據: 
    • 公司舊制度的結案報告只有文字或圖案,客戶無法了解實際行銷效益達到多少,故新增使用Ecexl等統計工具,將數據製成圖表,輕鬆讓客戶知道行銷的效益
    • 經優化後,客戶明顯得知專案實施的效益,舊客戶續約率達9成
  • 舉辦產業說明會,包含行前招募、提案製作、會後諮詢:
    • 與團隊合作,協助規劃場地、日期等項目,並操作廣告投放擴大宣傳
    • 舉辦5場次,每次場次人數達35+以上

學歷

國立臺北商業大學

企業管理系(二技)

學士 • 2015 - 2017

國立臺北商業大學

企業管理系(五專)

副學士 • 2010 - 2015

技能

產品/專案管理 PM


  • 擅於競品分析,發掘潛在機會提出方案
  •  依據產品數據和服務回饋迭代優化產品
  •  邏輯清楚,善於溝通協調、整合議題
  •  依項目範疇拆解WBS,排定優先級並管控時程及風險

產品規劃 Product Designer


  • 撰寫系統PRD,狀態、提示及服務流程圖
  • 精通製作Wireframe或高擬真的互動原型,確保關係人理解交付項目
  • 理解資料庫、資訊架構和行銷等概念,產出高質量規劃,同時完成跨部門需求

使用工具 Tools


  • Axure RP 
  • Figma

Xi-Yu, Pan    Taipei, Taiwan

Product Manager

  • Experience in software product design and management (2c), good at competitive product analysis, function planning, production of product specification documents, and development process optimization.
  • Emphasis on communication and teamwork, with cross-departmental communication and cross-border cooperation project experience.
  • Good at inspecting current resources, proposing feasible solutions in various limited situations, and appropriately modifying execution methods during execution.
  • Accustomed to execution and learning ability, logical thinking of science, and the soft arguments of the writing group, quickly provide immediate combat power.
  • English communication skills, TOEIC 870 points
    Connect with me :    [email protected]  / +886 952 262 696

Experience

Product manager

SKYFILL INFORMATION COMPANY LIMITED  •  Dec. 2021 - Present

【Job responsibility】

  • Product function idea to realize::
    • Starting from improving the user experience and at the same time achieving the company's interests in product optimization.
    • Translate needs into actionable ways to use practical resources to achieve goals.
  • Knowledge management and development process visualization:
    • Make specification files (Wireframe/Mockup/PRD, etc.) and unify the format to ensure that relevant personnel understands the purpose of requirements and interaction details.

    • Establish a development process tracking chart, and relevant personnel can immediately grasp the progress of the product being developed within the company.

  • Cross-department/overseas team communication:
    • Under the refinement of the development department, the specification can be communicated with each department smoothly so that the development can be carried out smoothly.
    • Align business-side expectations with achievable features.

【Results of the work】

  • Product function optimization - users save three times the time to place an order:
    • After in-depth experience and competitive product analysis and investigation, find the direction to increase product advantages through simplified steps and one-click operation.
    • It takes only 0.9 seconds to open a position from the original. It takes only 0.3 seconds to place an order, which promotes the user's trading frequency and increases the company's profit.
  • Customer service system establishment and maintenance:
    • Existing process optimization and confirmation of implementation progress completed 40+ required projects and continued to maintain this project so far.
    • Customer service, front-end and back-end three parties communicate back and forth requirements to conduct functional tests to see if they meet expectations and adjust.
  • Lead and participate in 6+ version updates:
    • Plan the functional specifications of each iteration of the product, including APP, computer, and mobile website, and independently write product requirements documents.
    • Communicate and coordinate with the company's internal development, design, and business teams to ensure that stakeholders have a consensus on product development direction.
    • Track and master the progress of each development, and assist in QA testing.

Marketing Personnel

Oriental Sport Industry Vietnam Company  •  Sep. 2018 - Aug. 2020

【Job responsibility】

  • Take control of project development:
    • Material collection or data and specification confirmation to ensure that materials meet customer and company costs.
    • It is necessary to keep abreast of the status of the material department and engineering department and adjust them at any time to meet the customer closing date.
  • As a communication bridge between customers, companies, and suppliers:
    • Understand customer pain points and modify goals, assess incident priorities, and identify appropriate solutions.

      Coordinate with suppliers so that there are sufficient sources of supply or substitute materials for the development progress.

  • Customer relationship maintenance:
    • Responsible for communicating with customers and maintaining a good communication relationship.
    • Deal with product shipment schedule coordination and other after-sales services.

【Results of the work】

  • Handled four brand development projects:
    • Brands handled are Legero, Steitz, Strauss and Treksta.
    • There may be more than two development projects in the same period, and human resources need to be included in the progress consideration.
  • Development process adjustment and file management:
    • The company has not yet introduced the ERP system, and the development progress cannot be grasped in time. It is highly dependent on employees' oral reports to know the situation. Therefore, employees were trained to build online forms and unify the file format.
    • Based on daily updates, visual forms make it easy to query each project.
  • Serves as the Lean Lean Management Team Leader:
    • After obtaining the GoreTEX certificate, fully participate in and supervise personnel screening and internal training within the group.
    • Execute the quality control education activities of the company's cadres for 3 months, formulate and plan the quality control activities and competitions held every year.
    • Reset and organize knowledge documents from scattered documents to systematic filing, which is beneficial to long-term operation in the future.

Marketing Executive

Shinewant Technology Co., Ltd  •  Jan. 2017 - Jun. 2018

【Job responsibility】

  • Planning SEO optimization and other Internet marketing projects:
    • Communicate and cooperate with marketers to understand customer needs and propose feasible solutions.
    • Include the creative ideas and ideas of the project, confirm the direction of communication between the two parties, complete the proposal, and make a proposal briefing to the marketing staff.
  • Responsible for project execution and effectiveness maintenance:
    • After the project was established, responsible for tracking and adjusting the performance of ads, keywords or activities daily.
    • Prepared a report for the client when the case was closed.
  • Progress tracking of external recipients:
    • If there was cooperation with external recipients, it is necessary to communicate the plan and cooperation details with them.
    • And as a communication bridge between the receiver and the customer so that both parties can successfully cooperate to complete the project.

【Results of the work】

  • Improve closing reports and visualize data:
    • The closing report of the company's old system only has text or patterns, and customers cannot know how much the actual marketing benefits were achieved. Therefore, statistical tools such as Excel are newly used to make data into charts to let customers know the benefits of marketing easily.
    • After optimization, 90% of old customers were maintained.
  • Hold industry briefing sessions, including pre-departure recruitment, 

    proposal making and post-conference consultation:

    • Cooperate with the team to assist in planning venues, dates, and other projects, and operate advertising to expand publicity.
    • Held five sessions, each session with more than 35 people.

Education

National Taipei University of Business

Department of Business Administrator  •  2015 - 2017

Bachelor's degree

National Taipei University of Business

Department of Business Administrator  •  2010 - 2015

Junior Bachelor's degree

Skills

Product Manager


  • Analyzing competitive products, exploring potential opportunities, and proposing solutions
  •  Iteratively optimize products based on product data and service feedback
  •  Clear logic, good at communication, coordination, and integration of issues
  •  Disassemble WBS by project scope, prioritize and manage schedule and risks

Product Designer


  • Write system PRD, status, prompt, and service flow chart
  • Proficient in Wireframe or high-fidelity interactive prototyping to ensure stakeholders understand deliverables
  • Understanding concepts such as database, information architecture, and marketing to produce high-quality plans while fulfilling cross-departmental requirements

Tools


  • Axure RP 
  • Figma