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潘薇如

+886-916-715-156 [email protected] 1992.04.03

具有國立中央大學財務金融學系學士學位,擔任兩年以上國外業務,負責台灣、中國、日韓等地遊戲客戶在台之線上廣告規劃與後續監控,兼具廣告數據分析與實務溝通能力。

經歷 

智冠科技股份有限公司 2015.09 - 2018.03

擔任數位發展中心業務課遊戲組組長,銷售產品包含用戶流量導入CPI衝榜、Facebook廣告、Google廣告、第三方追蹤平台KOCHAVA,及多項台灣本地渠道的買量。

1. 行銷規劃

  • 熟悉台灣在地媒體渠道,Facebook、Google、Yahoo、DSP平台、巴哈姆特、電視廣告、網紅合作、電競直播、線下媒體及通路合作,了解各媒體性質及成效,擅長整合行銷及預算編制。 
  • 統籌“天堂2”台灣區所有線上廣告預算規劃及採買,拿下事前登錄200萬及超過300萬的遊戲下載量。 
  • 經手近百款產品,廣告投放除台港澳地區,更曾協助將廣告投放至包含北美、中東等二十七的國家,廣告投放期間協助客戶監控數據,並隨時溝通調整以利後續投放。 

2. 專案執行

  • 投資項目評估、市場調查、競爭產品分析、產品組合包裝,以利公司進行全方位評估投資的可能性。 
  • 夥伴結盟,經由各大展會開發各類合作夥伴,加深公司服務廣度,全方位服務客戶以做到與同行競業市場區隔,在職期間新增三間水平合作夥伴與一間垂直合作夥伴,促成競業間的團隊合作。 

3. 市場開發

  • 負責台灣、中國、日韓客戶,成功推廣新產品,2017年年業績達新台幣一億兩千萬,佔部門年度營收的四分之一。 
  • 每兩個月定期拜訪北京、上海,參與包含上海的ChinaJoy、釜山G-STAR、東京電玩展、北京GMGC等大型展會,成功拓 展新業務,季度營收可達10%以上成長率。 

越昇國際股份有限公司  2014.07 - 2015.09

義大利葡萄酒進口商業務助理,主要負責門市經營、經銷商及餐廳例行出貨、每月行銷活動規劃、餐酒會及記者會口譯及主持人。

1. 葡萄酒門市及粉絲專頁經營 

  • 熟悉葡萄酒知識,專長為義大利葡萄酒及烈酒,平時於門市為客戶挑選搭餐用酒。
  • 粉絲團經營每週定期分享葡萄酒知識與公司活動貼文曝光。 
  • 數據分析, 包含常規銷售,活動銷售,每月行銷活動做全方位數據分析,以期能對公司狀態做調整。

2. 活動策劃與執行

  • 事前活動流程安排、記者邀請、酒莊主人溝通事項、活動地點規劃等等細節事項統整。
  • 活動現場的掌握,主持活動擔任司儀,外邊與現場參與人員溝通口譯。 

專業技能

語言能力

TOEIC 745分,擁有優秀的聽說讀寫能力。

廣告代理商證照  

積極參與廣告代理商課程訓練並考取Facebook Blueprint與Google Adwords認證。

WSET英國葡萄酒暨烈酒教育基金會認證課程

考取WSET Level 2 - Pass with Merit

Aac1glnthxiithlsnyqz

Rosy Pan

+886-916-715-156 [email protected] 1992.04.03


A highly client-focused, creative and collaborative professional with 2+ years of experience in sales and marketing, involved in strategy planning, performance analysis and optimization especially for performance centric activity.

 Work Experience

Business Development, Soft-World International corporatio2015.09 - 2018.03

Led a team of 4 members and providing marketing strategy of global and local network including Facebook ads, Google adwords, CPI boost ranking, and third party tracking tool KOCHAVA. 

  • Familiar with Facebook Mobile Ads, Google Adwords, TV Commercials, Key Opinion Leader and other mainstream marketing tools in Taiwan. Provide advertisement services and integrated marketing plans.
  • Made online marketing strategy and coordinated digital media buying for user acquisition for mobile game "Lineage 2". Successfully won 2 million pre-registrations and more than 3 million app downloads in Taiwan.
  • Took charge of customers in Taiwan, China, Japan and South Korea, successfully promote new products, generated over NT$120M in sales in 2017, made 25% of the total department sales.
  • Conducted investment project evaluations, market research, competitive product analysis, product portfolio packaging, and facilitated comprehensive investment assessments.
  • Developed and comprehended new media to meet customers’ need. Presented and making co-marketing collaboration proposal with leading media. Established Branding strategy of new service and conducted media pitch for product release and update.
  • Participate in exhibitions worldwide to introduce product and business development, successfully developed new business, and the quarterly revenue reach more than 10% growth rate.

Sales assistant, Ascent Way International Corporation  2014.07 - 2015.09

Sales assistant to Italian wine importers, responsible for store operation, research and evaluate new marketing activities, hold the banquets and press conferences.

  • Familiar with wine knowledge and specializes in Italian wines and spirits. Regularly selects wines for customers in store.
  • Maintain Facebook fan page, planing marketing direction through data analysis.
  • Work with trade and sales team for brand distribution in order to achieve sales target and brand display

Skills

Language

TOEIC 745, highly proficient in spoken and written English.

Certifications

Facebook - Blueprint

Google AdWords - Fundamental, Search, Display, Video, Mobile, Shopping.

Wine & Spirit Education Trust

WSET Level 2 - Pass with Merit

Education


National Central University, Taoyuan, Taiwan

School of Management, AACSB Accreditation

Bachelor of Science in Finance