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Paolo Cavigioli

I'm a mobile marketing expert, interested in growth strategies for mobile products. I have successfully launched several mobile apps, out of which 2 reached stable top-100 grossing chart positions in key markets. I have a strong background in performance marketing, product marketing, ad-based monetisation, ASO, CRM and analytics. 

[email protected]
+49 157 80269582
Nationality: Italian

Location: Berlin / Milan

Experience

Mobile growth (freelance) @ Universal Music - Sep 2016 - present, Berlin

I am involved in all marketing-related activities for an entertainment app called Musicbash, currently in pre-launch phase:

- Product marketing (testing product-market fit among different target groups, ad concepts creation and testing, ASO)

- Set-up and management of the tracking & analytics infrastructure

- Drafting the launch strategy focusing on all user end points, from CRM to performance marketing to cross-promotion

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Mobile user acquisition (freelance) @ SPYR Games - Sep 2016 - present, Berlin

SPYR is a start-up involved in mobile games publishing. I advise the team on optimising the performance marketing mix for their title Pocket Starships, as well as evaluating new games to license through LTV modelling and profitability forecasts

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Mobile marketing team lead @ Aeria Games - Mar 2016 - Aug 2016, Berlin

Senior mobile marketing manager @ Aeria Games - Sep 2015 - Mar 2016

Mobile marketing manager @ Aeria Games - Jul 2014 - Sep 2015, Berlin

Aeria Games is a publisher of online & mobile games. I started by focusing on performance marketing campaigns and took on more responsibility over time, from strategic marketing to team management:

- Performance campaigns on Facebook and ad networks 

- Planning of new app launches (target audience selection, marketing mix & budget distribution)

- Reporting to top management of 6-digit-$ marketing activities

- Managing a team of 2 marketing managers

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Business development manager @ AppLift - Jan 2013 - Jun 2015, Berlin

I joined AppLift as an early team member (15th employee), contributing to the growth of the business in working with brands such as Rovio, King, eBay etc. and raising $20M series A funding:

- Contributed in over $800k revenues through sales & account management activities 

- Supported product team in release of monetisation SDK through market feedback from clients

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Business development / online marketing @ Liameo - Jul 2012 - Dec 2012, Berlin

Liameo was an early-stage start-up focusing on boutique fashion e-commerce:

- Established operations in the Italian market and brought it to 20% of total company revenues

- Online marketing (Facebook ads, influencer marketing with fashion bloggers) 

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Education:

Robert H. Smith School of Business, MBA program - Jan 2011 - Jun 2011, Washington D.C.

Visiting student. GPA: 4.0 with semester academic honors (Dean’s list)

Bocconi University, MSc International Management - Sep 2009 - Mar 2012, Milan

Final dissertation on:  “The evolution of Internet and social media strategies of pharmaceutical

companies: a practical case study.”

University of Western Australia - Jul 2008 - Dec 2008, Perth

Visiting student, department of Business and Economics

Bocconi University, BSc Management for Arts, Culture & Communication - Sep 2006 - Sep 2009, Milan

Liceo scientifico - Sep 2001 - Sep 2006, Arese

Languages:

Italian - mother tongue                                English - advanced level (IELTS 8.5 / 9)                              German - conversational level

Tools I have used for work:


Mobile attribution

Tune, Adjust, AppsFlyer


Analytics

Flurry, GameAnalytics, Amplitude, Mixpanel, Tableau


Facebook ad-buying tools

FB Power Editor, Smartly.io, Glow


CRM 

Swrve, Mixpanel notifications


Ad-based monetisation  

Fyber


Project management platforms

JIRA, Asana, Trello, Slack

Hobbies & interests:

New technologies, start-ups, music, sports, traveling 

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