Paolo Cavigioli

I'm a mobile marketing expert, interested in growth strategies for mobile products. I have successfully launched several mobile apps, out of which 2 reached stable top-100 grossing chart positions in key markets. I have a strong background in performance marketing, product marketing, ad-based monetisation, ASO, CRM and analytics. 

[email protected]
+49 157 80269582
Nationality: Italian

Location: Berlin / Milan


Mobile growth (freelance) @ Universal Music - Sep 2016 - present, Berlin

I am involved in all marketing-related activities for an entertainment app called Musicbash, currently in pre-launch phase:

- Product marketing (testing product-market fit among different target groups, ad concepts creation and testing, ASO)

- Set-up and management of the tracking & analytics infrastructure

- Drafting the launch strategy focusing on all user end points, from CRM to performance marketing to cross-promotion


Mobile user acquisition (freelance) @ SPYR Games - Sep 2016 - present, Berlin

SPYR is a start-up involved in mobile games publishing. I advise the team on optimising the performance marketing mix for their title Pocket Starships, as well as evaluating new games to license through LTV modelling and profitability forecasts


Mobile marketing team lead @ Aeria Games - Mar 2016 - Aug 2016, Berlin

Senior mobile marketing manager @ Aeria Games - Sep 2015 - Mar 2016

Mobile marketing manager @ Aeria Games - Jul 2014 - Sep 2015, Berlin

Aeria Games is a publisher of online & mobile games. I started by focusing on performance marketing campaigns and took on more responsibility over time, from strategic marketing to team management:

- Performance campaigns on Facebook and ad networks 

- Planning of new app launches (target audience selection, marketing mix & budget distribution)

- Reporting to top management of 6-digit-$ marketing activities

- Managing a team of 2 marketing managers


Business development manager @ AppLift - Jan 2013 - Jun 2015, Berlin

I joined AppLift as an early team member (15th employee), contributing to the growth of the business in working with brands such as Rovio, King, eBay etc. and raising $20M series A funding:

- Contributed in over $800k revenues through sales & account management activities 

- Supported product team in release of monetisation SDK through market feedback from clients


Business development / online marketing @ Liameo - Jul 2012 - Dec 2012, Berlin

Liameo was an early-stage start-up focusing on boutique fashion e-commerce:

- Established operations in the Italian market and brought it to 20% of total company revenues

- Online marketing (Facebook ads, influencer marketing with fashion bloggers) 



Robert H. Smith School of Business, MBA program - Jan 2011 - Jun 2011, Washington D.C.

Visiting student. GPA: 4.0 with semester academic honors (Dean’s list)

Bocconi University, MSc International Management - Sep 2009 - Mar 2012, Milan

Final dissertation on:  “The evolution of Internet and social media strategies of pharmaceutical

companies: a practical case study.”

University of Western Australia - Jul 2008 - Dec 2008, Perth

Visiting student, department of Business and Economics

Bocconi University, BSc Management for Arts, Culture & Communication - Sep 2006 - Sep 2009, Milan

Liceo scientifico - Sep 2001 - Sep 2006, Arese


Italian - mother tongue                                English - advanced level (IELTS 8.5 / 9)                              German - conversational level

Tools I have used for work:

Mobile attribution

Tune, Adjust, AppsFlyer


Flurry, GameAnalytics, Amplitude, Mixpanel, Tableau

Facebook ad-buying tools

FB Power Editor,, Glow


Swrve, Mixpanel notifications

Ad-based monetisation  


Project management platforms

JIRA, Asana, Trello, Slack

Hobbies & interests:

New technologies, start-ups, music, sports, traveling 

Powered by CakeResumePowered by CakeResume
Powered by CakeResumePowered by CakeResume