Pavel Laptev

June 2019 - Present
1 year 4 months

Product manager

Exness

Achievements
1. Shipped the new Payment platform for Exness users. It reduced the time to market for new features and increased payment conversions.
2. Shipped the new Backoffice platform. It allowed the company to sell B2B solutions. An all-in-one platform allows the company to reduce the problem resolution time for the support team.
3. Updated Salesforce CRM integration removed data relevance lag.
4. Integrated Marketing Cloud with the Salesforce. The customers' data was aligned and marketing campaigns' ROI was improved.

Experienced in
- leading development teams toward the goals. Up to 10 teammates,
- working both with remote and non-remote teams,
- building product roadmap and managing the development backlog,
- building relationships and communicating with stakeholders at various levels. 40+ key stakeholders in time,
- presenting product releases for stakeholders and users. Public speaking for an audience up to 150 people,
- prototyping, user research, UX testing, and interviews,
- product KPIs analysis.

January 2018 - June 2019  
1 year 6 months

Business System Analyst

Exness

Achievements
1. Designed and implemented a new communication channel with messengers for online support. 10% of Clients migrated to it and got favorite channels for help. Business got the opportunity to reach clients on their smartphones.
2. Responsible for implementation, roll-out, upgrade, enhancement, and support of all back-office applications in the company. Including integrations with Salesforce CRM, Zendesk Live chat, Marketing Cloud integrations.
3. Designed the requirements for the new back-office platform.

Experienced in
- gathering and aligning requirements from multiple stakeholders on various levels,
- writing the requirements, use cases, specifications, user manuals,
- refining and creating UI mockups and prototypes,
- finding the balance in functional scope based on technical costs and business value,
- diagrams, schemes, business process modeling,
- task execution monitoring,
- competitive analysis and market research.

September 2013 - December 2018  
5 years 4 months

Business system analyst

Wallet One

1. Designed and implemented a refresh to the general company products: "Wallet one" and "Wallet One Checkout".
2. Discovered the requirements and built the white label solutions for Unistream and Viber.
3. Managed the requirements and developments for company key partners (Stoloto, Parimatch, etc).
4. Designed and implemented the new Internal Backoffice solution for managing users' profiles.
5. Managed the requirements to the bank accounting system development.

Last year I was working in Lead of BSA team.
1. Led the team of 6 business system analysts. Handled the batch of 30+ the company’s projects, made the review and preliminary technical research and estimations. The company got the opportunity to prioritize and launch multiple projects with a clear view for the business managers.
2. Introduced agile technologies to the development teams. Restructured the development process. It provided a clearer development timeline.

Responsibilities:
- business and functional requirements
- interactions with internal and external stakeholders
- tracking and leading the feature development
- developers team leading
- production launch communications and acceptance tests
- project management

July 2011 - August 2013
2 years 2 months

Head of Sales

OSS Ural

As a head of sales developed virtual PBX, IP telephony, and internet services. Local provider.
Acquired 100+ B2B clients and a telephone provider with 2000+ active users.
I was responsible for marketing channels, customer acquisition, and onboarding flows. Customers support and retention processes.