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龔霈鏵 Pei Hua Kung 

Bachelor’s Degree in Communication and Technology, National Chiao Tung University

[email protected] 

(+886) 910-792519   

Accumulated 7+ years of experiences in project and product management, together with a Bachelor’s Degree in Communication and Technology, which have honed myself a fast-learner, with strong communication skills and broader perspectives of tackling problems. Being well-trained bilingual with Chinese and English, having participated in crucial national projects, working closely with global card schemes such as VISA, Mastercard, UnionPay, Discover, and American Express. Been well-reputed as both an effective independent worker and efficient team player among the stakeholders.

Experience

Assistant Manager, Taishin International Commercial Bank, Taipei, Taiwan
Sep 2020- Present

  • In charge of acquiring products "Pay+", having provided card-on-file and payment services for 28 merchants, and a self-owned wallets by far, e.g. Family Mart, SKM, 101 department store, gogoro, Taishin Richart Life…etc., total card-on-file have exceeded 4 million, number of transaction have been over 26 million; continuously reaching out for new merchants and customized to meet the demands of the partners. 
  • Planned and developed new features for "Pay+", such as Fast Add-Cards Service, Transportation code, Face Scan to phone, to optimize the user experience and reach for new business models, enhancing service qualities from partners and users feedbacks.
  • Maintained account payment products "Account Link" with daily functions for 8 e-payment companies, such as Line Pay Money, JKO Pay, Easy Card…etc., total users have reached 0.66 million; assisting other 2 e-payment companies-to-be to implement service APIs, testing and troubleshooting; building up new solutions to facilitate stronger support for partners and users . 
  • Took charge of financial control of the team, managing and analyzing products budgets for best practice, ranking priorities of the projects, along with numbers examination for external statements and monthly review for the division.

Cooperate Planning Associate, National Credit Card Center, Taipei, Taiwan 
Jul 2017- Present

  • Led national payment service project "Governmental Payment Platform", adjusting clearing and settlement system infrastructures, along with renegotiated and re-signed business terms with the official sectors to meet the policy requirements in a timely manner.
  • Participated in year 2020 policy orientation projects caused by Covid-19, such as Stimulus Vouchers Program, and Mask-Rationing Plan 2.0...etc., launching the specs in a timely manner, and assisted all member banks to implement in limited time period. 
  • Assisted and troubleshoot 10+ banks to implement new payment services and migration, such as 3D Secure 2.0, EMV QR code payment, Token Service...etc., authenticated by card schemes, included VISA, MasterCard, Union Pay, American Express, and Discover, supporting both acquiring and issuing sector to expand credit card usability in Taiwan. 
  • Organized the internal cross-functional teams and external partners of the projects, including kick-off meetings, system adjustment evaluation, SIT, UAT, validation testing, product enhancements, and compliance to accomplish project plans. 

Project Coordinator, Taipei Computer Association, Taipei, Taiwan
 Jul 2014 - Jun 2017

  • Managed 3 projects with internal teams and third-party suppliers, engaged in all stages of the project executions, ensuring that the performance was in correspondence with the project plan. 
  • Matchmade 80 companies' solutions with citizens' needs, passing on to the City Government for scenario planning of Proof-of-Concept (POC) and pilot testing. 
  • Established 2 websites for its user-flow and User Experiment (UX) for mobile application development. 
  • Been the major contact between different smart cities globally, establishing great relationships across countries and maintain a positive image of the Taipei City Government. 
  • Evaluated strategies for projects and initiated proposals to consolidate project plans and budgets, managed the projects to meet the Key Performance Indicators (KPIs). 
  • Held dozens of B2B and B2C events, such as press conferences, seminars, panels, forums, exhibitions, and promoting campaigns. 

Exchange Program, Nanyang Technological University, Singapore
Jan 2014 - May 2014

  • Developed momentum for cross-cultural communication. 
  • Gained insight into diverse perspectives when confronting difficulties and conflicts. 

Intern, United Communications Group, Taipei, Taiwan
Jul 2013 - Aug 2013

  • Formulated strategies for marketing campaigns. 
  • Brainstormed for creative contents with arts, copywrites and scripts. 
  • Reviewed and analyzed data collected from marketing campaigns to fine-tune strategies for later projects, helping the promoting campaigns to reach resounding success with 82% positive appraisals among all comments.

Qualifications

Expertise in Project Management and insight in planning. Experiences with Product Management, Content Maintenance, Marketing Event Planning, and Digital Marketing. Fluent in Chinese and English (TOEIC 905/990). 

Tools

Capable of Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe Premiere Pro, Avid Pro Tools, Axure RP, Microsoft Office Suite, and G suite.

Projects

Stimulus Vouchers Program 2020

NCCC started the Stimulus Vouchers Program with setting up a credit card streaming platform in June, and will launch on July 1st under policy demand. Participated in the program team which across several entities to defined the functions and work out the specs, revised it with the policy adjustment from time to time. In the meantime, gathered the banks to announce the principle and progress every other day, and resolved the issues during UAT testing intensely. Communicated with every stakeholders and the political affairs in no time, in order to track every phase were on schedule. 


Governmental Payment Platform 

Led the project team to modify the whole system structure and figured out the solutions due to the demand of the policy within half an year. Took whole responsibility of parallel communication and troubleshooting with cross-functional teams, reported directly to the management level and competent authority on a timely basis. Ensured the performance was in correspondence with the project schedule, and enhanced the usability during the process. The renew project was released on Oct. 1st, 2019.


Global Card Schemes Related Projects

Took requests from the card schemes of projects targeted at Taiwanese market, including 3D Secure and QR Code payment. Integrated resources to assess system requirements and process flow in both issuing and acquiring side, along with negotiation of sponsorship with the payment networks, and usability test with pilot banks. Rolled out the programs with targeted objectives, and helped the following banks to migrate new service smoothly, driving acquisition and usage on global payment card.


Taipei Smart City Project 

Match-made over 80 companies for their solutions with needs from the citizens, passing on to the City Government for scenario planning of Proof-of-Concept, being the intermediary between the government and the private sectors, and pilot running the innovative solutions to implement in Taipei City. Been the major contact between different smart cities globally, establishing great relationships across countries and maintain a positive image of the Taipei City Government. 


Websites & Events

TransAction Award Website

Set up the website flow and visual interface utilizing experiences in the field of UI. Constantly revised the UX and contents of the website to continuously improve the appeal of the website to audiences.  

Taipei Smart City Website

Managed the content and translation of the website, analyzed troves of statistical raw data to isolate problems and generate solutions, and met the prospective goal that the City Government is looking for.  

SmaEXPO Mobile Prototype 

Designed the website flow and visual interface with Axure RP and other online tools. Collected feedback from alpha-testers to constantly revise the UX to boost audiences' appeal.


Golden Penguin Award

In charge of the award event from initial planning to every step of the execution. Involved in marketing strategy planning, setting rules of competition, judge invitation, selection of every prize, and campaign holding from the primary election of 88 Apps to the finale of 10.  



IT Next International Forum

Took whole responsibility of the event, including invited speakers from cross-industries and international companies to enhance attention from mass media, including Evernote, UXPA China, Attention Groups Denmark, Yahoo Design Team, AppWorks, Lion Travel, Gigabyte, Acer, Pegatron, and Qisda for experience sharing. Attracted about 500 people participate in the forum.  


E-Payment Carnival 

Integrated internal resources and external suppliers, including invitation of merchants and Financial Supervisory Commission to enhance marketing exposure; sponsors of card schemes including Visa, MasterCard, JCB and American Express to pose a positive social impact to the public. Reached more than 45 press exposure and attracted more than 1000 people to the one-day promoting event.  

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