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Jessica Jian | 簡佩珊

居住地:台北,台灣

Email:[email protected]

mobile:+886 922955650

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/

在數位行銷領域有近8年經驗,如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上,面對各種可能性。


專業技能

  • 數位行銷與媒體企劃
  • 數位媒體採購
  • 數據洞察與分析
  • 專案管理
  • 跨部門溝通
  • 成本與效益管控


專業認證

  • Google Analytics 
  • Google ds
  • 金融科技力
  • 英文 TOEIC 810


個人特質

  • 細心謹慎
  • 思維活躍,願意探索新方法
  • 樂於協助他人成長
  • 自我學習力佳
  • 解決問題力佳
  • 數據邏輯力佳

工作經歷

果實夥伴,廣告成效服務副理,2020 年 10 月 - 2021年8月

1. 依品牌客戶目標擬定數位行銷策略企劃案,含預算規劃、執行與結案。 

2. 數位廣告投放,如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告,進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。 

3. GA流量分析、SEO優化網站頁面,以提昇轉換率。 

4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。

FiveStones,Customer Success Manager,2018 年 11 月 - 2020 年 9 月

1. 依品牌客戶目標規劃數位行銷策略,含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。 

2.規劃Martech解決方案,運用自有數據搜集,建立第一方data,再用於精準廣告投放。 

3. 數據分析,整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析,進而調整行銷策略。 

4.協助台灣市場在地化,如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。

勝義科技,客戶經理,2013 年 11 月 - 2018年10月

1. 數位廣告行銷策略擬定與成效優化 : 
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad),與媒體代理商溝通、數據分析,調整投放策略以達成客戶KPI 。 
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等,服務超過100個品牌客戶。 - 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%,與客戶維繫持續合作的機會。 
 2. 專案管理 - 廣告平台改版: 
- 提出自有廣告平台功能優化建議,包含系統運作邏輯、平台操作介面、數據支援。 
- 跨部門與業務、技術單位溝通協調,在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。 3. 帶領團隊成員達成KPI : 
- 依行銷同仁各別職能屬性,分派任務,指導廣告媒體投放技巧及客戶關係維護,建立其在工作上的成就感。

台灣大哥大,管理師,2012 年 7 月 - 2013 年 3 月

1. 網站行銷企劃與執行: 

- 網站活動主題規劃,專案進度管控並搭配數位廣告投放,導入網站流量。 

- 成功於6個月內達到每月不重複訪客突破百萬,訪客成長率43%,更藉由活動主題調整,提昇2倍活動參與率。 

 2. 數位廣告執行: 

- 廣告預算編制,包含廣告聯播網及Yahoo、Google關鍵字廣告,透過優化及GA(Google Analytics)數據觀察,使活動新訪客獲取成本降低25%。 

 3. 廣告文宣製作: - 規劃廣告文案、素材設計,與設計部門溝通製作內容。

茂思奇異,客戶執行,2011 年 2 月 - 2012 年 2 月

1. 企業官網規劃:網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。 

 2. 行銷活動網站企劃:行銷方向定調、活動包裝、文案及網頁流程規劃,為國家地理頻道節目活動操作,如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動,超過千人參與照片上傳抽獎。 

 3. 社群經營:經營新東陽粉絲團,含貼文內容撰寫、檔期活動規劃,帶動新東陽粉絲團粉絲人數7倍的成長。 

教育背景

天主教輔仁大學,大眾傳播學系,2005 年 9 月 - 2009 年 1 月

僑光技術學院,企業管理系,2000 年 9 月 - 2005 年 6 月
























Enzbinv3lt2ltdin6ofj

Jessica Jian

Location:Taipei, Taiwan

Contact Number:+886 922955650

Email:[email protected]

LinkedIn:https://www.linkedin.com/in/jessica-jian-80040b28/


Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.


Skills

  • Digital marketing planning 
  • Media buying 
  • Data insight and data analysis 
  • Project management
  • Cross-functional communication
  • Cost management


Certifications

  • Google Analytics 
  • Google Ads
  • TOEIC 810
  • Basic Test on the FinTech Knowledge


Personality

  • Organized, detail oriented
  • Team player
  • Quick learner
  • Logical thinker
  • Self-motivated
  • Creative problem solver

WORK EXPERIENCE

OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021

  • Planned, executed and integrated digital marketing strategies for clients on different platforms. 
  • Set up and managed campaigns on Google Ads and Facebook.
  • Analyzed media performances with Google Analytics(GA).
  • Utilized SEO to generate ways to optimize web pages. 
  • Increased ROAS by 300% for an e-commerce client.

FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020

  • Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results. 
  • Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
  • Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP. 
  • Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb. 
  • Localized global content of sales deck, proposals and executive sheet.

HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018

  • Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA. 
  • Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc. 
 
  • Developed profitable ad strategies to ensure profit targets. 
  • Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals. 

  • Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries. 

  • Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.

Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013

  • Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%. 

  • Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
 
  • Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns. 
  • Managed ad campaigns, such as Yahoo, Google Ads.

Micekiin | Account Executive, Feb. 2011 to Feb. 2012

  • Planned the structure of official website and campaign site, also set the style, function, layout and wording of the website. 
  • Clients included Fox Network Group, National Geographic Channel, Hsin Tung Yang, YOKUMOKU.
  • Communicated with clients and internal team members such as designers and engineers to ensure projects could be completed on time.
  • Operated social media (Facebook) for Hsin Tung Yang, number of fans increased sevenfold.

EDUCATION

Fu Jen Catholic University, Sep. 2005 to Jan. 2009 

 Bachelor's degree, Mass Communication

Overseas Chinese University, Sep. 2000 to Jul. 2005 

Associate's degree, Business Administration





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