Philip Li

UX Designer

PIXNET Digital Media Corporation  •  May 2016 – Dec 2020

Product Design Proposition

• Collaborated with PMs & UI Designers to implement product optimizations, including but not limited to planning usability testing, defining and analyzing key indicators, hosting cross-functional workshops, proposing optimization plans, tracking development progress and metrics.
• Products I've participated in proposing include an app for finding restaurants, a control panel upgrade for our blogging platform, an O2O restaurant reservation service, and an interest-based social app, etc.
• In the case of the blog control panel upgrade, I proposed 41 optimization items, of which 20 were revised, and which resulted in successfully increasing the usage rate of our new version by 24% after optimization, allowing the company to carry out its long-time goal of deprecating its legacy control panel.
• Created user flows and wireframes for a data platform application as envisioned by the product owner and our operations team, and engaged in rapidly iterating discussions with the product owner, operations and developers.

User Experience Research

• Clarified research goals from requesting departments, planning and performing interviews or usability tests, etc., and proposing optimization plans.
• User segments I've conducted research on include bloggers, food article readers, open-shelf makeup buyers, college-aged Instagram users, and digital life of teenagers, etc.
• Conducted our weekly Project User Day, with a goal of receiving timely feedbacks from potential users of our products in the early stage, creating opportunities for our development teams to meet users face-to-face and empathize with users, as well as tracking follow-up items.
• Interview observation participation rates for personnel from other departments rose up to 400% after Project User Day.

Agile Development Project Workflow

• Took on the role of a Scrum Master, and led 3 separate product teams through their transformation into agile teams separately. Each team completed at least 3 months of weekly or bi-weekly sprints and released at least 10 deliverables under my guidance before handing off to successive scrum masters.
• Helped teams create proper user stories, assisted the PO in value prioritization, removed obstacles for team members, and facilitated team self-management and self-growth.