[中文履歷]

林品秀 Cherry Lin

0911-303-145|[email protected]|台灣 台北市


“ 專案管理、產品開發企劃、客戶關係 ”

Cross-industry sales & marketing professional with experience in product development and business partnership management. Flexible team player, data-driven planner and strategic thinker with proven records in project execution and communication efficiency.


工作經歷

行銷專案副理,2019/06 - 2022/03

樂趣灣國際有限公司

【行銷副理】

  • 規劃品牌數位行銷策略,改善網站排版與內容、優化搜尋SEO、策劃廣告投放佈局以提升品牌搜尋能見度與傳遞產品價值,協助達成主動預約客數於淡季間每季成長1.5倍、旺季成長1.1倍 
  • 分析市場趨勢與客戶反饋藉以優化客戶服務流程,節省50%的客服歷程,提高業務接案效率同時加速客戶合作決策 
  • 數位廣告提案與行銷預算規劃,執行廣告投放代操、管理維護與成效追蹤分析 
  • 經營房地產網路行銷策略擬定、社群管理、文案建議,達成網路廣告預約客佔建案現場總預約客30%
【活動專案企劃】 
  • 每年/季度推出新產品活動項目,帶領團隊籌備整體規劃、開發測試至推向市場展示,新產品項目佔總來客詢問度40%;2021年快速轉型的線上活動結合感動服務,締造疫情期間客戶最高滿意度與推薦活動 
  • 線上線下企業活動的提案銷售、客製規劃與活動執行,成功接案場次佔年度總場次2/3 
  • 維護良好企業客戶與供應商合作關係,維持企業回訪與轉介紹率達20% 
  • 依據市場分析、產品定位與客戶反饋,優化產品內容與價格制定,創造每年業績提升與良好成本利潤管控

國外開發業務副組長,2018/03 - 2018/07

台灣扣具股份有限公司

  • 負責北美與歐洲市場的運動及戶外用品品牌,主導產品開發、推廣策略與成本分析,維持10-20%業績成長 
  • 參與單位人事規劃與業務績效管理,帶領3位組員維護40個主要品牌客戶合作關係,達成年度業績目標 
  • 針對集團每季發布的新產品規劃銷售佈局,主導製作台灣分公司國內外參展與客戶拜訪銷售道具 
  • 協調客戶間、集團內跨國部門間專案的溝通整合,掌握產品開發進度和解決客訴;召集跨工廠部門協力推動Bluesign核可流程,歷經1.5年成為Bluesign核可製造商

國外開發業務代表,2014/07 - 2018/02

台灣扣具股份有限公司

  • 主導北美市場的運動及戶外用品主要品牌產品開發、推廣與報價,維護良好客戶關係服務,連續2年獲得The North Face供應商綜合評比最高分 
  • 執行每季新產品提案與銷售策略,達成每年度業績穩定成長15-20%目標,客製提案屢次成為業務簡報模板 
  • 國內外拜訪客戶和參加國際戶外用品展,開發新客戶同時維護主要客戶新產品線持續合作,每年產品核可件數成長1.5倍 
  • 分析市場趨勢及品牌預示量,提供研發單位每季新產品設計方向,協助工廠備庫準備

業務助理 兼 樣品設計TD,2011/01 - 2015/02

國華琺瑯製衣股份有限公司

  • 協助業務完成報價、國內外樣品之後勤處理及維護客戶服務,對應物料廠商下訂單與跟催出貨進度 
  • 定期海外拜訪與召開樣品&銷售會議,提供歐美品牌設計師成衣作工建議,會後翻譯傳達作工製程與需求 
  • 跨部門整合掌握成衣樣品製作與核可進度,不定期短駐海外工廠,輔導與管控成衣款式生產進度


學歷&職訓

外貿協會培訓中心 (TAITRA-ITI)

國際貿易特訓班 - 26期|07/2010 – 12/2010
• 學程: 商業企劃與寫作、國際貿易、商業英語

國立臺北大學, 文學士(BA)

應用外文系 – 口筆譯組|2006 ~ 2010
• 主修學程: 口筆譯、國際談判、商業寫作



語言能力

精通中文、英文、台語
• TOEIC 960/990 

電腦工具技能

• MicroSoft Office (Excel/PowerPoint/Word) 
• Google Analytics
• Google Ads 
• Google Data Studio


[English Resume]

Cherry Lin

0911-303-145|[email protected]|Taipei, Taiwan


“ Project management, product development planning, customer relations ”

Cross-industry sales & marketing professional with experience in product development and business partnership management. Flexible team player, data-driven planner and strategic thinker with proven records in project execution and communication efficiency.


Experience

Marketing Assistant Manager,Jun/2019 - Mar/2022

LEBAY CO., LTD.

【Marketing Assistant Manager】

  • Develop marketing approaches demonstrated in improving SEO, social media, website design and content to expand brand awareness and deliver product values, successfully increased 1.5 times growth in the numbers of requests received during low season and 1.1 times growth during peak season. 
  • Analyze market trends and customer's feedback to assist sales team increase sales revenue as well as improve sales efficiency by shortening service SOP in saving 50% time. 
  • Propose digital advertising and budget allocation plan, build digital tracking dashboard from scratch and monitor daily data to sustain effective conversion goal. Major in charge of marketing strategies for real estate partners, successfully contribute 30% of total visitors driven from online advertising.
Senior Event Planning Specialist】 
  • Develop annual/seasonal new product, guide the team starting from project planing, testing to introducing to the market, which accounts for 40% of visitor inquiries annually, and received highly recommendation during the covid-19 pandemic for immediate redesigned virtual event. 
  • Propose and facilitate customized corporate team building events, both virtually and in-person. Successfully contribute 2/3 of annual total events. 
  • Keep a strong relationship with suppliers and corporate customers, maintained a 20% returning rate for existing customers to plan for another event.

Sales Team Leader,Mar/2018 - Jul/2018

NIFCO TAIWAN CORPORATION

  • Responsible for US & EU market outdoor & sportswear product brands, directed product development, marketing strategies and cost analysis, maintained a 10-20% performance growth. 
  • Participate in BU personnel arrangement and performance management, lead a team of 3 sales representatives, responsible for 40 key brands to achieve annual sales target. 
  • In charge of transforming seasonal Group launched new products into competitive marketing approaches and sale kits that are costumed for Taiwan-based sales to attend international outdoor shows and brand customer visitings. 
  • Coordinate the communication between customers and multinational units within the Group to monitor project progress and solve customer complaint. Align cross factory departments on Bluesign certificate approval process, and successfully become a Bluesign approved manufacturer within 1.5 years. 

Sales Representative,Jul/2014 - Feb/2018

NIFCO TAIWAN CORPORATION

  • Be the main account for US region leading outdoor & sportswear brand customers, maintained a strong customer service and achieved highest supplier KPI/evaluation scores in 2015 and 2016/two years in a row for the brand The North Face. 
  • Direct customized sales proposals, quotations and product developments, sustained a 15-20% product nomination growth annually. Meanwhile, the customized proposal have repeatedly taken as BU presentation templates. 
  • Attend domestic and international Outdoor Shows, generate new business partnerships and maximize product nominations for key brand's major product lines. • Analyze market trends & key brand forecasts, provide seasonal new product designing direction and assist factory production preparation. 

Assistant Merchandiser,Jan/2011 - Feb/2015

KUOHWA GARMENT & ENAMEL INDUSTRY CO., LTD     

  • Support account merchandiser with coordinating quotation and cost details, tracking material order schedules, and maintaining daily customer service. 
  • Attend seasonal sample & sales meetings at brand's Asia liaison office, performed garment technical skills in supporting designers and interpreted designer’s idea for factory to complete sample styles. 
  • Keep an effective communication between cross departments on leading garment sample development projects, starting from tech-pack translation to sample approval, assist in solving QA/workmanship issues throughout all stages. 
  • Shortly stationed in oversea branch factories per year to ensure garment production progress on a timely schedule. 


Education

INTERNATIONAL TRADE INSTITUTE (TAITRA-ITI)

Jul/2010 – Dec/2010
Trainee of International Trade & Business Session
Programs: Business Planning &Training, International Trading, Business English 

NATIONAL TAIPEI UNIVERSITY (NTPU)

Sep/2006 – Jun/2010
Bachelor of Arts in Foreign Language and Applied Linguistic Programs: Interpreting&Translation, Business Writing, International Negotiation 

Language

Fluent in Mandarin, English and Taiwanese
• TOEIC 960/990 

Tech Tools

• MicroSoft Office (Excel/PowerPoint/Word) 
• Google Analytics
• Google Ads 
• Google Data Studio
Powered By CakeResume