Hello, my name is Peter specialized in digital marketing management for at least 10 years experience. Not only I execute digital marketing campaigns on a high level skill, but also my understanding of marketing operation depend on precisely big data determination from consumer behavior. As the digital marketing manager, my professional knowledge led to predict the trends change in advance, analyze the mega data traffic from market expansion, and maintain the brand position to attract maximum clients. I'm creative, passionate, diligent and willing to work together with anyone in the future.
Tainan city,TW
[email protected]
Professional Skill
Digital Marketing Strategy
- Develop IMC (integrated marketing strategy) executing
- Develop cross-brand digital marketing strategy development.
- Develop digital KPI and measurement toward to the business result.
- Web Design, Web Development, and Search Engine Optimization.
- Pay per Click Advertising (Google, Facebook, Line@, Yahoo, Instagram, Twitter).
- SEO, SEM, OTV, digital IMC, social movement platform assessment.
- Website Usability Testing.
Interpersonal & Communication
- Highly capable of managing multiple projects simultaneously
Understand company policies and can effectively ensure brand compliance.
Exceptional research & organizational skills.
- Great with people utilizing effective communication skills (written and verbal) .
- Able to interact with other departments diplomatically.
- Effective project management skills.
Ready to contribute strategic planning by managers.
Willing and able to effectively cross-train as needed.
Computer
- Graphic design software (Photoshop, Illustrator).
- Google Analytics, Google Awards.
- Google GTM,Google Consoles.
- Proficient in Microsoft Office.
- SPSS
Language
- English: Fluent in Listening, Speaking, Reading, and Writing.
- Mandarin: Fluent in Listening, Speaking, Reading, and Writing.
- Taiwanese: Fluent in Listening, Speaking, Reading.
Japanese: Beginning.
- Japanese: Beginning.
Marketing Strategy Project
【Facebook Power Editor】Administering budgets NT 5000,running 10 days, 500,25 website visits, 17 million revenue.
【Google Awards Campaign】
Edit articles for company blog,blogging best practices,administering 500 keywords with an advertising budget topping $20,000 per month, enhance SEO and overall readability,increasing 45 million revenue
【Email Marketing Chatbot】
Restructured email template to bullet points and calls to action, open rate 60%, increasing 2 million revenue
【Search Engine Optimize (SEO)】Advantage target segmentation research along with competitor demographic analysis, infra-structuring SEO (HTML mark-up, URL structure, Meta data, Back linking, Content creation, Social signals) that balances a 63% higher NRPV (net revenue per view)
【Paid Social Advertising】
Launch and manage large-budget paid social ads, including Line@, Instagram, You tube, Lookalike Audiences, dark posts, carousel ads, videos, and engagement re-targeting, cpc click 2.4~4.2, Website search ranking 1.6~2.2。, increasing 4 million revenue.
【Alliance TV Program】
Cooperation with Super Taste TV Program, enhance the brand awareness of the Jiangnan Resort, increase housing rate 50%, and build up south-Taiwan tourism destination for the family tourism, conference vacation, and ecology experience market.
Work Experience
YoHo Tourism Group,Marketing Manager, Jan 2018 ~ Mar 2020
- Develop IMC (integrated marketing strategy) executing.
- Building brand image, marketing, management, campaign.
- Lead the Online & Offline in partnership with the Brand.
- External marketing campaigns for magazines, books, and related products.
- Develop digital KPI and measurement toward to the business result.
- Google Analytics, Google Awards, Google GTM, Google Consoles achievement.
- Created effective paid Google, Line@, FB advertising campaign generated 10,000 website visits .
- Identify, manage, and optimize paid inclusion models returning ROI minimum 50%.
- Administering 500 keywords with an advertising budget topping $60,000 per month.
- Brand familiarity conversion and social-SEO generation realizes a 235% ROI with 1.9% virality.
- Restructured email template to bullet points and calls to action, increasing click rates to 50%.
- Revised Facebook marketing strategy, content marketing, video marketing, which grew Facebook followers from 1,500 to 30000 in 3 years and increased overall engagement ~60%.
Taiwan Sugar Jianshanpi Jiangnan Resort, Marketing Assistant Manager, Jan 2015~ Dec 2017
- Develop IMC (integrated marketing strategy) executing,PR implementation, Cross-Industry Alliance.
- Season companies project execution. with social media marketing and project management.
- Analyze metrics and campaigns and make suggestions for optimization of campaign elements
- Government, Industry, Academy Public Relation Maintenance.
- Management of paid search (PPC) and external marketing campaigns for magazines, books, and related products.
- Interact with marketing team to understand allowable CPO and CPA goals
- Work with our production department to implement tracking codes on web pages and/or URLs
- Analytical skills including the ability to identify trends, risks and opportunities in conversion metrics and make recommendations to ensure goals are met.
- Handle all SEO, SEM, email blast, and online display banner efforts
Tourism Bureau of Tainan City Government, Marketing Counsellor, Jan 2012~Dec 2014
- Develop IMC (integrated marketing strategy) executing,PR implementation, Cross-Industry Alliance.
- Support in planning and implementation of digital marketing initiatives.
- Assist to cultivate and maintain close relationship with local,online travel agents, airlines, hotel and restaurant.
- Organize and corporate event activities promotion with Foreign Representative in Taiwan (AIT, NTIO, UKEAS).
- Manage social media content calendar, media advertising campaigns, management of paid search (PPC) , across multiple platforms (Line, Twitter, Facebook, YouTube, Pinterest, Instagram, Tumblr ).
- Analyze metrics and campaigns and make suggestions for optimization of campaign elements (SEO).
- Integrated Marketing Strategy Planning, PR implementation, Cross-Industry Alliance.
- To promote Tainan via trade seminars, travel fairs or special events.
National Taitung University, Public Relation Manager, 2009/1~ 2011/12
- Develop IMC (integrated marketing strategy) executing,PR implementation, Cross-Industry Alliance.
- Maintain close relationship with local business,government,media, academy.
- Press release, press meeting, press dinner, cross-industry alliance.
- Manage enterprises industry cooperation (MOU) with (AIT, NTIO, UKEAS).
- Manage paid search (PPC) advertising campaigns and external marketing campaigns for magazines, books, and related products
- Manage social media content calendar and advertising campaigns across multiple platforms (Twitter, Facebook, YouTube, Pinterest, Instagram, Tumblr).
- Proven track record building marketing campaigns, particularly email marketing, with clear KPIs and measurement plans
Howard Plaza Hotel in Kaohsiung,Marketing & Account Supervisor , Jan 2007~Dec 2008
- Responsible for increasing the profitability of the hotel by ensuring maximum occupancy of hotel rooms and facilities.
- Develop Customer accounts development, Travel agency arrangement.
- Developing marketing strategies and action plans.
- Maintaining good relationships with officials and representatives of the local business community.
- Proactively being involved in trade shows and conferences to network, generate new leads and drive business.
- Creating hotel awareness through marketing campaigns.
- Maintaining hotel relationships with key accounts.
Tainan Tourism Journal
Concert Poster 
Music CD Cover
Package Tour EDM
Postcard 
Playing Card
Sales Kits
Hand Painted Map 
Food Menu
Mobile Phone Wipe
Insulation Bags 
Map Folding
Autobiography
Dear Sir,
My name is Peter who specialized in digital marketing management for at least 10 years experience. Not only i executing digital marketing campaigns on a high level operation, but also my understanding of marketing operation depend on precisely big data determination from consumer behavior. As the digital marketing manager, my professional knowledge led to predict the trends change in advance, analyze the mega data traffic from market expansion, and maintain the brand position to attract maximum clients. I'm creative, passionate, diligent and willing to work together with anyone in the future..
In my previous professional roles, I developed expertise in IMC (integrated marketing strategy) executing and tracking digital marketing campaigns to fulfilled the objectives of the markets expansion based on highly planning between off-line and on-line marketing trends.These visible markets expansion require precisely marketing strategy, attract maximum clients,make them stick with the organization for longer period,keeping an eye on aggressive response and evaluated novel tactics to generate appropriate website traffic.
As the Digital Marketing manager, I have various experience in whether marketing operation and technology skills which including Develop cross-brand digital marketing strategy development, develop digital KPI and measurement toward to the business result, web design development and assessment. In addition, SEO (Search Engine Optimization), Pay per Click Advertising (Google, Facebook, Line@, Yahoo, Instagram, Twitter),SEM, OTV, digital IMC, social movement platform assessment also successfully contributions drove the quality traffic that led to hundreds of sales and reduced the cost of conversion to the company objection in whether business company, government, and academy perspectives.
In addition, It was also accountable to keep a track of competitors in the main business marketing field, relevant skills like communication, presentation, interpersonal skills and leadership qualities were also honed by the time. The opportunity to work at your company is unique and I intend to make the most of my previous digital marketing expertise. My resume talks about my successes in marketing experience based on my previous working experience, professional skills, and study background. I am positive to be called for an interview anytime. Thank you for your time and consideration. I look forward to talking with you soon. sincerely yours.
Education
University of Exeter, UK, MSC, International Marketing and Strategy Management , 2005 ~ 2006.
(2006), “Typologies of tourists’ lifestyle patterns and decision making factors of travel destination_ Comparison of British and Taiwan tourist”, University of Exeter, Dissertation.
Chinese Culture University,Taiwan, Bachelor,Tourism Management,1997 ~ 2000.
