PIN KUAN LIN

E-mail: [email protected] / TEL: 886-972912598

EDUCATION

NATIONAL CHENG CHI UNIVERSITY

Master of Business Administration, expected in June 2023                                                                                         July 2021- Present

  • Received Cathy Financial Holdings Scholarship

NATIONAL CHENG KUNG UNIVERSITY

Bachelor of Statistics                                                                                                                                         September 2017 - June 2021

  • TOEIC 890
  • Possess amazing quantitative analysis skills; relevant courses: Regression Analysis, Categorical Data Analysis, Multivariate Statistical AnalysisMathematical Statistics, Excel, Python/R Programming, Data Visualization, SPSS, SAS

DATA ANALYSIS AND VISUALIZATION EXPERIENCE

MACHINE LEARNING - PREDICTING USD/TWD EXCHANGE RATE

Used Python to analyze data; employed random forest, SVM, and majority voting to predict the future exchange rate of USD; portfolio: https://reurl.cc/vqxlyk

DATA VISUALIZATION - SHINY APP

Used UK census, which contains 500,000 data, to establish machine learning model; used R shiny to create an app, which allows users to input their ages, levels of education, etc., to predict their health situation and social status; portfolio: https://reurl.cc/NrokVQ

DIGITAL MARKETING EXPERIENCE

Used data-driven ability, analyze consumer demands, come up with insights, and creatively solve business problems

DENTSU AEGIS - IPROSPECT

Intern                                                                                                                                                                              July 2019 - August 2019

Assisted the 4A marketing agency in promoting brand awareness and sales for KKBOX, UNIQLO, and COSMED

  • Used software from NIELSEN and COMSCORE to conduct consumer research
  • Conducted competitive product analysis; arranged campaigns on online media such as Facebook and Instagram
  • Employed GA to arrange Google ADs

NCKU BIKE FESTIVAL

Marketing Manager                                                                                                                                           September 2018 - March 2019

Leaded 13 people; cooperated with 10 KOLs and 6 different departments; defined consumer needs and arranged 3 strategies on 2 online media(FB、IG);  targeted 100,000 audiences in TW; promoted brand volume, and successfully attracted over 20,000 people to the festival, which represented a 100% growth

  • Total impression: 3,489,904
  • Increased Facebook fans by 7,000, which was 54% growth
  • Increased IG fans by 2,000, which was 400% growth

LEARNPPT COMMUNITY - A NPO WITH MISSION TO SPREAD PRESENTATION SKILLS 

Co-Founder & Marketing Manager                                                                                                                   August 2018 - February 2019

Leaded 4 people; cooperated with 5 different departments; defined consumer needs and satisfied them with creative ideas; grew a Facebook page from 0 to 4,000 fans and arranged O2O(Online to Offline) strategy

  • First post reached 66,469 people
  • The number of fans jumped from 0 to 1,000 in nearly 5 days
Powered by CakeResumePowered by CakeResume