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陳亭穎 Ting-Ying-Chen
2018華山親子表藝節《歡樂親子動》
2018華山親子表藝節《歡樂親子動》
2018華山親子表藝節《歡樂親子動》
By
陳亭穎 Ting-Ying-Chen
節目企劃 @ 台灣文創發展股份有限公司(華山1914文創園區)
・
New Taipei City, Taiwan
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華山少數自製節目之一,擔任藝術節總統籌角色。包含行銷策略擬定、提案簡報設計、異業合作規劃、 媒體接洽與新聞稿撰寫、視覺溝通、時程與預算控管等。達成項目包含: 1.刊登聯合報半版廣告,觸及高達210,000 人。 2.雀客旅館贊助住宿名額作為社群抽獎,單一貼文觸及25,000人。 3.舉辦著色比賽與台北市50家親子場所串聯,蒐集超過300件作品。 4.與利百代談成1,000份彩虹筆、20組「輕黏土+彩繪筆」作為贊助品。 5.設計專場邀請弱勢單位小朋友免費到劇場觀賞演出。 6.演出結束後有2團邀請至外縣市藝術節進行演出。 7.整體媒體曝光包含網路平面高達60篇。
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陳亭穎 Ting-Ying-Chen
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Published: Jun 2nd 2020
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