林佩蓁 Pei Zhen Lin

行銷企劃作品 ll Sony創意多功能耳機行銷企劃Marketing plan works ll Sony creative multi-function headset marketing plan

By 林佩蓁 Pei Zhen Lin, October 15, 2019

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行銷企劃作品 ll Sony創意多功能耳機行銷企劃
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分析Sony的市場佔有率,現今策略與困境,從商品定位與整體形象塑造、顧客群定位,規劃整體創意行銷策略,提供推廣策略、定價策略、促銷方案、異業合作與創意行銷等相關策略。 https://drive.google.com/file/d/1OlqUPGVwnzMdS8yNHCk6I0wDouVzwdp8/view?usp=sharing
Analyze Sony's market share, current strategy and dilemma, from product positioning and overall image building, customer group positioning, planning overall creative marketing strategy, providing promotion strategies, pricing strategies, promotional programs, cross-industry cooperation and creative marketing and other related strategies. /ads.com

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