張梓穎

27屆全國農特產品競賽-銀牌27th National Agricultural Special Product Competition - Silver

By 張梓穎, July 14, 2019

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27屆全國農特產品競賽-銀牌
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負責專案企劃,執行市場調查、使用者研究與競爭者分析、數據蒐集與分析,替客戶規劃包涵行銷規劃、Facebook廣告、影片腳本等。在競賽期間中需要和老師與店家接觸,培養出人際互動與溝通合作能力。 並為農企業提出新的商業模式之可行性,以「醬職人心」職人的真誠的心去製作醬油為主軸。根據現金消費者在購買醬油的不便之處,利用產品本身的線上銷售的優勢打造專屬app,藉由瓶身QRcode 去解決消費者在購買上的煩惱和售後服務的問題。
Responsible for project planning, executive market research, user research and competitor analysis, data collection and analysis, planning for customer marketing planning, Facebook advertising, video scripts, etc. During the competition, you need to contact the teacher and the store to develop interpersonal interaction and communication skills. And to put forward the feasibility of a new business model for agricultural enterprises, to make soy sauce as the main axis with the sincere heart of the "sauce staff". According to the inconvenience of cash consumers in purchasing soy sauce, the advantage of the online sales of the product itself is used to create a proprietary app, and the bottle QRCode is used to solve the problem of consumers' purchase and after-sales service.

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