林佩蓁 Pei Zhen Lin

行銷企劃作品 ll 民進黨及第三勢力選舉廣告分析Marketing Planning Works ll Analysis of the Democratic Progressive Party and the Third Force Election Advertisement

By 林佩蓁 Pei Zhen Lin, October 16, 2019

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行銷企劃作品 ll 民進黨及第三勢力選舉廣告分析
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首先先分析各黨的宣傳策略,再由策略去推測出市場以及分析各黨之廣告類型,最後再深入分析各黨廣告內容,分為感性、理性、恐懼、名人訴求,最後再結合其選民結構,分析為何拍出這類廣告。 https://drive.google.com/file/d/1QD30WdRfmFxD8n3Re2B6TN6LDM8M68U5/view?usp=sharing
First, analyze the propaganda strategies of each party first, then use the strategy to infer the market and analyze the types of advertisements of the various parties. Finally, analyze the contents of each party's advertisements in depth, and divide them into perceptual, rational, fearful, celebrity appeals, and finally combine their constituents' structure to analyze why Take this type of ad. https://drive.google.com/file/d/1QD30WdRfmFxD8n3Re2B6TN6LDM8M68U5/view?usp=sharing

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