林佩蓁 Pei Zhen Lin

行銷企劃作品 ll 華歌爾公司創意行銷Marketing planning works ll Wacoal creative marketing

By 林佩蓁 Pei Zhen Lin, October 15, 2019

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行銷企劃作品 ll 華歌爾公司創意行銷
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分析華歌爾現今策略與困境,從商品定位與整體形象塑造、顧客群定位,規劃整體創意行銷策略,提供推廣策略、定價策略、促銷方案、異業合作與創意行銷等相關策略。 https://drive.google.com/file/d/1U6xrJeEDqQC9BKrsKGbgFwd_p4BuaeH1/view?usp=sharing https://drive.google.com/file/d/1fBl7ezcmgNYACvsPHI5ZU8mnaBKcg2jJ/view?usp=sharing
Analysis of Wacoal's current strategy and dilemma, from commodity positioning and overall image building, customer group positioning, planning overall creative marketing strategy, providing promotion strategies, pricing strategies, promotional programs, cross-industry cooperation and creative marketing and other related strategies. https://drive.google.com/file/d/1U6xrJeEDqQC9BKrsKGbgFwd_p4BuaeH1/view?usp=sharing https://drive.google.com/file/d/1fBl7ezcmgNYACvsPHI5ZU8mnaBKcg2jJ/view?usp=sharing

Helico Boroko
Helico Boroko7 months

It's very interesting because I always wanted to find a site where I can find a lot of information about marketing and etc. It's not a secret that such way of working can be distant and this is what I like in it ! I found a good site after reading some reviews and now I set off for learning it.

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