張梓穎

行銷企劃 - 產學合作Marketing Planning - Industry-University Cooperation

By 張梓穎, July 14, 2019

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行銷企劃 - 產學合作
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光泉優酪乳產學合作,負責擔任行銷企劃專員。主要負責專案企劃執行、數據蒐集與分析,替客戶規劃包涵行銷規劃、Facebook廣告、Instagram發文規劃等。此外,在報告過程不斷磨練簡報技巧與表達能力,在各方面爭取商品曝光,常在工作中需要和上下游廠商與客戶接觸,培養出人際互動與溝通合作能力。 以減去身上多餘添加物獲得全新關係,「簡優輕關係」之主軸,結合社群與實體活動強化產品概念與連接性:抽獎、試喝吧檯、互動遊戲、街訪等方式進行。
Gwangju Yogurt is a marketing and marketing specialist. Mainly responsible for project planning and execution, data collection and analysis, planning for customer marketing planning, Facebook advertising, Instagram publishing planning and so on. In addition, in the reporting process, he constantly honed his briefing skills and expression skills, and strived for product exposure in all aspects. He often needed to work with upstream and downstream manufacturers and customers to develop interpersonal interaction and communication and cooperation skills. In order to gain a new relationship by subtracting excess additives from the body, the main axis of "Jianyou Light Relationship" combines community and entity activities to enhance product concepts and connectivity: sweepstakes, trials, interactive games, street visits, etc.

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