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Rumi Wang
行銷活動 │ 舉手辦年貨,直播輕鬆購!年貨鼠來寶最低4折起!
行銷活動 │ 舉手辦年貨,直播輕鬆購!年貨鼠來寶最低4折起!
行銷活動 │ 舉手辦年貨,直播輕鬆購!年貨鼠來寶最低4折起!
By
Rumi Wang
CRM Operations
・
New Taipei City, Taiwan
Connect
活動特色: 不用人擠人,也能辦年貨!在家看直播,開門就收貨! 活動目的: 公司主產品為直播系統,奠基於此之上,賦予直播更多的價值:「帶貨」。直播的即時性與互動性帶給觀眾沈浸感,刺激下單。 活動過程: 挑選 3C 家電、食品、拌醬等多達數十種不同商品,透過直播主的各自地演繹,呈現商品特色。 籌備期間與直播主進行線上或線下系統教學,進而了解系統操作;直播中則在線上隨時提供技術協助與溝通;下播後再與直播 Review 下一場如何改善以及提供 Feedback。 參考網址: https://www.behance.net/gallery/99119953/_
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Rumi Wang
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Published: Jun 18th 2020
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