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李宣儀
開發外部內容合作 擴展發文領域 滿足粉絲多元化閱讀需求
開發外部內容合作 擴展發文領域 滿足粉絲多元化閱讀需求
開發外部內容合作 擴展發文領域 滿足粉絲多元化閱讀需求
By
李宣儀
Marketing Specialist、Advertising Copywriter、PR、PM
・
New Taipei, Banqiao District, New Taipei City, Taiwan
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◆ 專案主題 滿足粉絲多元化閱讀需求,開發外部內容合作,擴展發文領域。 ◆ 專案簡述 為了養成平台粉絲的習慣,並針對每日運勢提點作為發文主題,同時,為因應平台粉絲的閱讀喜好,除了主要的東方運勢以外,也一併開發西方運勢內容,並於每周固定時間發布當日運勢,增加與粉絲的互動、黏著度,進而活絡粉絲團,提高平均每天的按讚、互動數。 ◆ 專案成效 (廣告投放) 成功養成粉絲閱讀習慣 此系列貼文平均互動數破千 此系列貼文經廣告投放後,平均按讚數超過1,000人以上 ◆ 專案社群文案 【貼文連結】https://reurl.cc/xgoblV 【貼文標題】米薩小姐的星座週報 【貼文文案】 🌟 2/9 -2/15 米薩小姐的星座週報 🌟 . 財運最旺:處女座、雙魚座、金牛座 健康最旺:獅子座、天蠍座、摩羯座 事業最旺:水瓶座、巨蟹座、雙子座 桃花最旺:射手座、天秤座、牡羊座 . 米薩小姐換新版面跟大家見面啦! 想要米薩小姐幫你做週運勢的「專屬提點」嗎? 快留言你的星座,米薩小姐會私訊告訴你本週該注意什麼哦! . 🌟 米薩小姐現身解說你的本週運勢 👉 https://reurl.cc/pDzr5a #留言你的星座 #米薩小姐換新衣 #2020年12星座運勢 #米薩小姐占星誌 #旺好運
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李宣儀
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Published: Mar 26th 2021
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