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《今周刊》988期封面故事：「跨螢品牌學」(2015年11月)
《今周刊》988期封面故事：「跨螢品牌學」(2015年11月)
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Taipei City, Taiwan
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https://www.businesstoday.com.tw/article/category/80393/post/201511260018/%E8%B7%A8%E8%9E%A2%E5%93%81%E7%89%8C%E5%AD%B8
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安索帕數位行銷總經理周允玉認為，BURBERRY不斷在品牌與消費者之間創造「連結」，是成功的最大要素，「現在有太多科技應用，能幫助品牌建立更完整的消費者旅程，以前就算看完電視廣告，還得出門才能購物，現在手機拿起來就能購買，情感建立與消費購物之間的距離更近了。」
