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汪品妤
【A/B Testing】新客專屬折價券實驗
【A/B Testing】新客專屬折價券實驗
【A/B Testing】新客專屬折價券實驗
By
汪品妤
My Profile
・
Taiwan
Connect
利用Google Optimize設定新客進入網站時,會看到跳窗折扣碼。 實驗版本條件 : 1. 首次進站的新客 2.當新客滾軸深度達50%時,跳出視窗 3.點選複製折扣碼、或是右上叉叉關閉時,會縮小成一個小icon,讓使用者隨時可以找到。 實驗結論 : 1. 新客轉換率提升將近50% 2.手機版的目標交易勝率高達98%,獲得綠色星星的標章。 3.叉叉的點擊率約落在20%左右 心得 : 會提這個實驗給客戶的情境背景,是因為客戶近期大量導新客進站,但新客的交易次數卻沒有增加, 在數據評估過後嘗試此實驗,確實成功帶起新客的轉換率。
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