陳冠蓉

【長文案】南山產險平面稿文案[Long copywriting] Nanshan property insurance plan draft copywriting

By 陳冠蓉, January 03, 2020

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【長文案】南山產險平面稿文案
Translated by GoogleShow original (zh-TW)
你最愛彈D調,但對我一見鍾情的尖叫很不低調。 你要媽媽教你,你黏著我陪練。 你是唸不得的小公主,彈煩了就啪地一蓋叫我閉嘴。 我是你的書架,你的諮商師,你的閨蜜,你的出氣包。 你畢業,你旅行,你挑燈夜戰,你失戀, 無時無刻,我陪伴你的喜怒哀樂,和你的人生。 我們守護物件,物件守護你 南山產物 愛的守物者 ----------------------------------------------------------- 客戶:南山產物 傳播概念:我們守護物件,物件守護你。南山產物 愛的守物者 IDEA:產險的被保物可以是汽機車、住宅,或者......傳承世代情感的骨董。我們讓骨董鋼琴化身成長之旅的見證者,以他的口吻,落出長文案,吐露陪伴主人長大的故事和心聲,讓產物成為無可取代的情感寄託,最後點出南山產物守護物件的品牌訊息。
You like to play the D key, but the scream of love at first sight is not low-key. You want your mother to teach you, you stick me to practice. You are a princess who ca n’t remember it, and when you are annoyed, you slammed it shut me up. I'm your bookshelf, your counselor, your girlfriend, your bag. You graduate, you travel, you pick a night war, you fall in love, All the time, I accompany your joy and sorrow and your life. We guard the objects, the objects guard your lovers of Nanshan products -------------------------------------------------- --------- Client: Nanshan Product Dissemination Concept: We guard the object, the object guards you. Keeper of Nanshan Product Love IDEA: The insured property of property insurance can be an automobile, a locomotive, a house, or ... the backbone of inheriting the emotions of the generations. We let Gu Dong become the witness of the growth journey of the piano. In his tone, he wrote a long copy, revealed the story and heartfelt accompanying the owner to grow up, and made the product an irreplaceable emotional sustenance. Finally, he named the brand that protects objects in Nanshan products message.

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