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李宣儀
算命不用再call-in! 「吃播算命」讓命理內容年輕化
算命不用再call-in! 「吃播算命」讓命理內容年輕化
算命不用再call-in! 「吃播算命」讓命理內容年輕化
By
李宣儀
Marketing Specialist、Advertising Copywriter、PR、PM
・
New Taipei, Banqiao District, New Taipei City, Taiwan
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◆ 專案主題 跳脫普遍命理call-in濃厚商業味道,長是「吃播算命」讓命理內容年輕化。 ◆ 專案簡述 根據臉書後台粉絲年齡、性別分布分析後,決定嘗試「開直播」觀察粉絲喜好與社群的使用習慣,先引導粉絲完成任務獲「免費算命」,並結合時下流行的「吃播」,藉此增加粉絲團的粉絲數,讓粉絲更了解平台內老師的專長與服務,同時也讓粉絲團目標族群有更清晰的輪廓。 ◆ 專案成效 (無廣告投放) 成功吸引「愛算命」目標族群留言互動 累積超過3,000直播觀看分鐘數 超過400直播互動數 ◆ 專案社群文案 【貼文連結】https://reurl.cc/nnyaWX 【直播連結】https://reurl.cc/mq78eA 【貼文標題】邱老師會吃鍋直播「幫大家測字論命」,你還不來關注嗎? 【貼文文案】 喝!喝!喝! 💪 風水界的馬東石 - 邱彥龍老師 將在明天晚上七點與大家見面啦! 🍲 還在濃濃過年氣氛中,邱老師會 邊吃火鍋邊「幫大家測字論命」 這麼有趣生動的直播,你還不來關注嗎? . 🐤 小編這就來囉嗦的提醒大家 還沒留言參加「易經測字」的粉絲們 注意以下留言規則哦! . 【直播易經測字留言】 ✅ 留言你的生肖 ✅ 留言你的性別 ✅ 留言一個字 (自己最喜歡的、直覺的即可) ✅ 留言詳細的新年新願望 (別貪心!聚焦一項願望就好哦~) . 不囉嗦!直接舉例: 蛇(生肖) + 女(性別) + 安(測字) + 希望今年能結婚(新年願望) . ⚠️ 切記!以上4步驟缺一不可! ⚠️ 本次要留的是「新年新希望」不是問運勢哦! . 🐤 小編叮嚀:「新年新希望」寫得越具體越詳細,邱老師就回答得越清楚哦! #新年新希望 #風水界的馬東石 #邱彥龍老師 #易經測字 #旺好運
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李宣儀
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Published: Mar 27th 2021
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臉書直播
清晰粉絲團輪廓
文案撰寫
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