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張景媛
保險顧問概念官方網站
保險顧問概念官方網站
保險顧問概念官方網站
By
張景媛
Product Designer
・
New Taipei City, Taiwan
Connect
https://sites.google.com/view/erinchang/project/your-internet-insurance-consultant-transglobe-life-website?authuser=0 本企劃欲在既有的官網上增加一個平台,透過推出直播節目,吸引數位原生代的目標客群;透過視訊功能,消費者可以在平台上立即進行問題諮詢,而非事先留下個資,進行預約,造成服務斷點。 因此,此平台解決了消費者在網路上接觸保險時的痛點: ・尚未了解保險時,不願意交換個資給企業 ・顧客需即時回饋解釋問題 ・提升TA留保率 ・優化顧客線上體驗流程 ・解決官網效益不彰問題 >>90%一般民跟傾向使用官網以外的管道了解保險知識 >>官網跳出率80%,消費者難以透過官網資訊,進行問題排除
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張景媛
Connect
公開されました: 9月 20日 2020
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