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羅婕
儒鴻企業形象影片
儒鴻企業形象影片
儒鴻企業形象影片
By
羅婕
見素影像有限公司 @ 專案企劃
・
New Taipei City, Taiwan
Connect
(專案企劃) https://www.youtube.com/watch?v=ELAxNVvV9oc 在前期我們跟客戶聊一些他們在上班會發生的事或是看似不經意的小事,透過聊天去慢慢了解這間公司。 顛覆以往邊切畫面邊撰寫旁白的形式,此次反過來執行,以文案為主,如此一來就不用先受畫面限制,反而能完全以文字的張力去鋪陳,導演也希望即便在片長只有一分鐘的影片,仍可以講出一個故事,於是我改用故事化的型式來做文案的調整。 1.目的:企業有一個急案,必須在有限的時間內完成它。 2.障礙:這項挑戰附有許多新潮想法,需要做很多準備與動員,但時間讓人感受到壓力。 3.賭注:相反的,要完成挑戰,也需要仰賴時間,所以選擇花費的時間,就是一種賭注,那麼時間到底是阻力,還是助力? 4.洞察力:最後明白時間是亦敵亦友的夥伴,從中找出專屬於自己的驕傲。 我們從「時間」去衍生,並不只是想讓影片有征服時間的感覺,同樣的,也是因為有過往的時間經驗,才帶來更長遠的歷練,造就更多可能;這影片,我們看到了與時間共生共存的企業,有了更美好的火花『閃耀』(法語Eclat的意思)。
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羅婕
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Publicado: feb 16º 2021
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