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李佳宜
文案作品集-FB粉專採訪撰文
文案作品集-FB粉專採訪撰文
文案作品集-FB粉專採訪撰文
By
李佳宜
社群小編 @ DOC職人時食刻客
・
Kaohsiung City, Taiwan
Connect
[派派來了!從餐車起家的迷人滋味] 小餐車上的櫥窗,琳琅滿目的甜點佇立眼前,比起許多大品牌常見的糕點,不定時擺攤的甜點餐車更讓人感到幾分期待,這是屏東市的「派派來了」,老闆自己做生意,為了扛起經濟壓力,「斜槓人生」從這裡開始,一邊上班一邊做甜點,因為興趣,得來的成果更甜美。 產品好吃,卻缺乏行銷策略,樸實的好味道需要適當的推銷去打知名度,老闆說這是創業以來遇到比較大的問題,對於從零開始的品牌來說,抓準機會在市場證明自己,用產品說話能一鼓作氣打響知名度,不論是大餐廳或小餐車,消費者若能多嘗試給予機會,勢必能鼓足市場更多信心。 採用當季新鮮水果以及當地水果,直接就地取材,食材講究天然,最大原則是食品「衛生、安全」,吃的安心才能放心,少油少鹽少糖是基本,也歡迎客人的客製化需求,甚至訂單距離相近的話也可以直接「派送到你家」!當季水果派、熱帶水果塔熱賣程度自然不在話下,榴蓮、芒果、檸檬塔更是現在盛產,新鮮清爽的滋味讓人欲罷不能!除了派以外,70%比利時巧克力蛋糕也是老闆推薦名單 未來開店目標已在老闆的藍圖規劃中, 第一次創業,從小餐車模式吸取經驗,一點一滴抓到要訣,每天努力追求目標最重要,老闆希望大家能夠多給予自有品牌機會,小餐車也能創造動人滋味,比起一成不變,期待櫥窗內的驚喜更令人嚮往。
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李佳宜
Connect
Published: Aug 28th 2020
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