許宥榆

自創品牌行銷企劃Self-made brand marketing plan

By 許宥榆, May 14, 2020

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自創品牌行銷企劃
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https://drive.google.com/file/d/1xb3xNC8pXjqgdZvqLBzNNyqlstoetQSE/view?usp=sharing 此企劃目的是幫B2B產業策劃B2C自品牌並上架於北美亞馬遜平台。從前頭搜集國外趨勢分析網站所提供的數據調查洞悉市場趨勢。再摸索接觸了數據網站如 Similar Web, Rival IQ對領導品牌的網站與社群表現進行分析比較優劣勢與策略。而後,進一步規劃產品定位、顧客定位、品牌價值、識別設計、行銷策略、行銷排程,與產品系列規劃。
https://drive.google.com/file/d/1xb3xNC8pXjqgdZvqLBzNNyqlstoetQSE/view?usp=sharing The purpose of this project is to help the B2B industry plan B2C self-branding and put it on the Amazon platform in North America. Collect data from foreign trend analysis websites to investigate the market trends. Then we explored data websites such as Similar Web, Rival IQ analyzed the performance of leading brands' websites and communities to compare the advantages, disadvantages and strategies. Then, further plan product positioning, customer positioning, brand value, identification design, marketing strategy, marketing schedule, and product series planning.

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