Goodwill is a kind of intangible asset whose value depends on the company’s brand name, customer relation, and other factors that makes a particular company different from another. In simple words, goodwill is equal to the reputation of the business. When one company acquires another company, the amount paid by purchasing company includes goodwill that has been earned during all these business years. Follow <a href="https://thelocalbrand.com/business-brand-directory/franklin-i-ogele/">Franklin I. Ogele</a> for more information and never miss more informative posts.