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呂佰佾
KANO二維品質模式應用於直播商務品質之改善
KANO二維品質模式應用於直播商務品質之改善
KANO二維品質模式應用於直播商務品質之改善
By
呂佰佾
學生
・
Taipei City, Taiwan
Connect
隨著科技與媒體的日新月異,直播銷售方式已經迅速崛起,現代人的消費習慣已經漸漸從實體購物轉換成線上購物,根據本研究調查顯示,86.5%的人看過直播銷售,並有46.1%的消費者透過直播購買過商品,由此可見,直播商務已成現今重要的銷售管道。因此本研究將以Kano為主軸深入探討消費者滿意度與直播商務服務品質的關聯,以消費者的觀點去看待直播的各項服務品質是否是消費者能接受且滿意的,用以建議各大電商直播平台之改善與發展。
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呂佰佾
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Published: Feb 21st 2024
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呂佰佾
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