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莊欣儒 Wendy Chuang
KINGSTONE VU Redesign | 金石堂書店 品牌識別更新設計
KINGSTONE VU Redesign | 金石堂書店 品牌識別更新設計
KINGSTONE VU Redesign | 金石堂書店 品牌識別更新設計
By
莊欣儒 Wendy Chuang
內 / 外場 @ Custumice Cafe
・
Taipei City, Taiwan
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「保留文化,更新傳統」 保留「書香文化」之理念,針對原視覺帶給大眾傳統、老舊的印象做更新。 商標上帶入了「以人為本」的概念,同時橫看為K字的筆畫,下方以書本和負空間S直覺性傳達作為書店logo的提案。 標準色以黑、白、金取代原本的綠色,將金石堂由平價傳統帶入現代質感的消費市場;輔助色則選用接近金色的土黃色來呼應消費族群。 使用漸層加上雜訊效果來營造現代與精緻感,但都保留了相同的色彩來貫徹品牌印象。 更多內容詳見Behance網站 | https://www.behance.net/gallery/74836625/KINGSTONE-Visual-Identity
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莊欣儒 Wendy Chuang
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Published: juin 24ème 2020
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