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Crystal Shien
女裝電商品牌 LURE HSU 上市企劃
女裝電商品牌 LURE HSU 上市企劃
女裝電商品牌 LURE HSU 上市企劃
By
Crystal Shien
資深行銷企劃
・
Taipei City, Taiwan
Connect
負責公眾人物許路兒自創女裝品牌「LURE HSU」上市數位行銷規劃 執行項目: 1. 品牌與產品風格定位 2. 市場資料蒐集、競爭環境分析與消費者分析 3. 官網製作專案管理,負責協調外部IT 系統商與內部設計師的協作、時程掌握、顧客動線測試等 4. 上市推廣企劃發想與執行 5. 社群內容規劃與執行、KOL及異業合作洽談、官方部落格撰寫 成效:官網照計畫順利上線,並且於首賣當日業績即迅速突破百萬,轉換率達15%。
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Crystal Shien
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Published: Mar 16th 2021
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