Revolution of car buying experience

Avatar of Emily Lin.
Avatar of Emily Lin.

Revolution of car buying experience

Prodcut Designer
Taipei City, Taiwan
The traditional car buying process is becoming rapidly obsolete. The tech-savvy younger generation is craving for a better digital process, which allows them to easily compare, review and purchase market offerings and spend less or no time at a brick and mortar car dealership (AutoTrader, 2018 and Insurance Factory, 2019). The focus of this project is to enhance the car-buying experience and to ensure that the young consumer is well-guided with Auto Trader, so that the car-buying experience becomes a joy for people rather than a hassle.
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Published: Apr 23rd 2020
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Competitor review
Sitemap
Experience mapping
Stakeholder
Co-creation
Co-design
Marvel
Indesign
Usability Testing
ios app
App design
Insight generation
Wireframe
Sketch
UI design
UX design
UX research

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