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台灣大車隊V.S Uber商業模式比較
台灣大車隊V.S Uber商業模式比較
社群小編 @ Lin's手作生活
・
Taichung City, Taiwan
●專案主要內容:
利用STP與4P分析台灣大車隊與Uber商業模式與管理方法，學習兩家公司如何選定TA並制定行銷策略，並對兩家公司分別提出新的行銷策略。
●制定行銷策略
Uber: 1.固定客源預約制
2.結合在地導覽(觀光包車)
TAXI: 1.會員制
2.整飾品牌形象
3.加強推廣民眾使用叫車app
●PPT與WORD檔連結:
https://drive.google.com/drive/folders/1P80Jnv_Gfx88N0DSI2qsTc_0Sq9Ga969?usp=sharing
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