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謝佩芸
【包裝設計】vita咖啡紙袋
【包裝設計】vita咖啡紙袋
【包裝設計】vita咖啡紙袋
By
謝佩芸
UI/UX Engineering
・
Taiwan
Connect
手繪+水彩+電繪 規劃一系列咖啡形象,名片/dm/紙袋/杯墊.... 設計背景:客群主要是以金融業送禮,希望做一個適合該客群的紙袋. 前面紙袋是以男女皆能提出去使用為設計出發點,因為金融業中高階級男性較多,雖然主要族群是45+中年人,但因為該品牌是科技公司投資的可用數據控制烘培數據的咖啡公司,色調不能太沉重,必須帶有新時代年輕化創新優雅雅痞調性. 後面白色底紙袋提案是以插畫圍巾氛圍,帶有時尚文藝感方向提案, 投票表決時剖受女性歡迎(不分年齡群),不過是公司男性和投資者比較喜歡前面綠色, 業務表示主要客群決策者是男性居多,所以選擇綠色款(笑)
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謝佩芸
Connect
Published: Mar 5th 2019
178
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品牌設計
Adobe Photoshop
CIS
包裝設計
包裝行銷企劃
水彩手繪
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