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Jay Chang
whisper.H 個人香氣定制
whisper.H 個人香氣定制
whisper.H 個人香氣定制
By
Jay Chang
Founder & Creative Director
・
New Taipei City, Taiwan
Connect
呢喃香強調自己是一個低調的品牌,療癒撫平受傷的心靈,必須極盡低調,卻不能虛弱;堅強有力,卻完全不肯張揚是呢喃香的終極目標,我們將品牌視覺主軸定在”堅定的溫和力量”概念,找到鳳凰重生與牠的眼淚是療癒一切傷口靈藥的想法,依此發展標誌設計,將W與鳳凰飛翔形態做出巧妙融合,經過細緻的整理線條輪廓,進一步賦予這個標誌柔韌而低調優雅的感受,在充滿生命流動感的線條描繪之下,一隻飛翔在空中優雅書寫W的鳳凰翩然而生,牠呢喃低語撫慰著每顆受傷的心靈,而所有傷痛在鳳凰羽翼流光中皆能治癒。 標準字體寬闊的空間安排設計,有著如釋重負、輕鬆颯爽的感覺,輕細卻不柔弱,圓滑溫潤的轉折,象徵呢喃香對每個情緒的包容滋潤,字體風格採用Griphy系統,如植物枝葉尖突有機原始的特徵,象徵人心初衷聆聽內心真正聲音,並強調香水天然成分,字母上伸部設計微微向上的斜角,暗喻經歷生命低谷之後,必然將走出黑暗的困頓,雨過天晴迎接光明大道的人生。
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Jay Chang
Connect
Published: sept. 15ème 2020
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識別設計
品牌設計
標誌設計
Brand Design
Logo Design
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