Profile 00 00@2x e294063b2878e4164ba1dd904aa6b8bae6a97e19937899e4b4af853acf30de5d

Pranay Mishra

I have about 5 years of experience in Content Management, Sales & Marketing. Worked with some of the top fast-paced startups and helped them fuel hyper-growth. Passionate about Ecommerce, Education, Finance & Startups.

 Account Management, Sales & Growth
  Bangalore, India


Experience

True Influence|Sales Operation| Jan '21 - Present

Reduce Sales Processes, Automate customer journey, Build the infrastructure to scale sales outreach & qualify leads to increase pipeline on autopilot.

  • Uplevel, develop, measure and apply key performance metrics, including sales pipeline, revenue, contract and product based analytic.
  • Built the bridge between Marketing & Sales Teams by working closely with stakeholders to identify qualified intent leads & to create strategies and systems for constant growth.
  • Automate buyers journey and keep the leads warm, before landing in Salesforce.
  • Utilize sales data analysis, industry trends, and marketplace events to routinely evolve the strategy to support business objectives.
  • Incorporate NexGen sales enablement tools like Hippo Video, Vidyard, Chili Piper, Drift, Quip, Amplemarket, Outreach, Highspot, Sendoso, Seamless AI, LinkedIn Automation etc.
Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

Apty Inc|Business Devlopment|Dec '19 - July '20

Managing Revenue Growth from North America Region, Foster new partnerships to build new Revenue Stream and manage existing clients and partners. 

  • Present & demonstrate Apty’s value proposition to prospects and partners. 
  • Built and expand existing client relationships through pro-active contact, account planning, and effective pipeline management. 
  • Drive key accounts to closure to meet quarterly and yearly targets. Build strategic relationships to achieve referrals, grow existing business, and ensure customer satisfaction.
  • Forecasting, recruitment and training of SDRs to drive opportunities for sales team. 
  • Work closely with Marketing team to optimize lead generation & build the right content, marketing videos across platform to increase brand visibility.
  • Help grow Youtube from scratch using tools as Google Trend, VidIQ, Social Blade, Tubebuddy etc.
  • Handle various projects like YouTube marketing, video marketing using Vidyard, deploying conversational messaging using chat-bot and social selling via LinkedIn.
Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

Unacademy|Category Manager|Aug '18 - June '19

Built categories from scratch, scaled the growth month on month, worked on product positioning and marketing on social media platforms. On-boarded and managed content creators (YouTubers/ Educators) to perform & grow on Unacademy platform.

  • Part of Business Team that contributes to 84% of revenue for Unacademy.
  • Managed a team to improve content acquisition, growth, to build and launch new categories and drive revenue.
  • Reduce expenses and drive positive forecast across categories, keeping track KPIs for better P&L management.
  • Contributed to 30% growth quarter on quarter across categories.
  • Optimize revenue and reduce spends, keep track of revenue/burn forecast and highlight risk /opportunities with appropriate analysis.
  • Handled Growth for 10+ YouTube Channels for Unacademy and increase the subscribers MoM.
  • Improved audience engagement & growth metrics (Average duration, % completion, watch time)
  • Contributed to GM improvement of ~4% in the category in the span of 2 months. 
  • Collaborating with Marketing, Design & Product teams to develop required product upgrades 
  • Drive product positioning & pricing dialogue in the company based on Market Analysis and Consumer insights & conducted product education & training workshops on a regular basis for new educators.  
Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

UpGrad|Admission Counselor - Inside Sales|Nov '17 - July '18

Assisted in transitions of VPs, Project Managers, and Tech Leads from Fortune 500 Companies, over the call and Face to Face by effective counselling for cutting-edge technologies like Data Science, Big Data and Machine Learning.

  • Generated 1.4 Crore revenue in Data Vertical Programs through offline community events and over the call counselling.
  • Clocked 25 Lakh of Revenue by building loyalty with established clients and creating prospect for new business.
  • Managed existing clients and prospects for new orders and up-sell opportunity; promote and recommend new products; perform sales product demonstration and training sessions.
  • Worked with the Marketing team for new offline/online initiatives - Career week, UpGrad Talks, Learning week, which resulted in more than 25,000 online registrations and 1000 working professional’s attendees.
  • Worked with the Product team to optimize the performance of the Programs offered, by providing an effective platform, based on clients feedback.
  • Training the new counselors by providing in-depth knowledge of the Industry Revolutions, Career Transitions and the Career impact of Data Science, Big Data and Machine Learning Programs.
Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

Simplilearn|Inside Sales Manager|Aug'15 - Oct '17

My responsibilities include growing the Big Data Analytics business in the US, Canada, Europe and South America. Mapping the Corporate training requirements with the Industry Expert trainers. Work hand in hand with Industry Experts and help them upskill themselves.

  • An eminent member of the Inside sales team for Big Data Analytics and Project Management Categories.
  • Clocked $1.1M of Realized Revenue in 15 Months with Project management and Big Data Analytics Programs.
  • Closed B2B Deals over $30,000 on the quarterly basis from existing and new accounts.
  • Manage, train, define and keep track of sales targets for the team.
  • Suggest and implement improvements in the sales administration process. 
  • Prepare monthly, quarterly and annual sales forecasts and report on sales metrics & suggest improvements.
  • Liaise with Marketing and Product Development departments to ensure brand consistency and increase sales.
Experiences 00 01@2x 6daa47d1df70d315f129dcecdd562003831581c4cdd8f9c819aa22d4a24ae150

Software & Application Proficiency                                                           


Operations 

Tableau, DOMO, Google Analytics, Google Suite, Microsoft Office, Salesforce, Hubspot, ZoomInfo, Outreach, Mixmax

Business Communications 

Prezi, MailChimp, Slack, Trello, Intercom, Zoom, Quip, ClickUp, Notion, Drift, Chili Piper, Microsoft Teams, Whimsical

Languages 

English (Professional proficiency)
Hindi (Native proficiency)
Tamil (Limited proficiency)

Education

ANNA UNIVERSITY

Bachelor of Engineering (B.E.)
Mechanical Engineering, (2015)
Grade: Graduate, First class pass
Activities and Societies: Basketball tournament, Workshops, Olympiads, Volunteering, Research paper presentation

Skills


Account Management, Client Management, Revenue Growth, Relationship Management. P&L Management, Vendor Management, Team hiring and Management, Marketing & Branding strategies, Client Relations,  Collaboration, Channel Management, Identify trends & gaps in the market, Contract Management, Professional Networking, B2B Sales, B2C Sales, Channel Sales, Inside Sales, Sales forecasting and Reporting, Growth-Hacking, Multitasking, Negotiating, On-boarding Clients, Analytical Thinking, Strategic Decision Making, Quick Learner, A/B Testing, Trend Analysis, Influencer Marketing, Social Media Marketing, Content Management, Video Marketing, SEO, YouTube Growth
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