A product thinker with a technical background and passion for growth, UX and data.

Melbourne, AU

+61 405 412 388
[email protected]

Blog: https://medium.com/@_qichen/


Technology & Delivery

• Agile delivery
• Kanban/Scrum
• Story writing
• Distributed team
• Prioritisation
• Emerging technologies

• Software architecture design

UX & Product

• User journey mapping

• Rapid prototyping

• Lean canvas

• Competitor analysis
• Business case/ROI 

• Product roadmap

Data & Growth

• SQL Data analysis
• Behaviour data analysis tools

• Dashboarding & visualisation tools

• Conversion rate optimisation 

• Growth hacking

• Content/marketing strategy


Urban.com.au, June 2018 - Present

Manager - Product & Engineering | Richmond, VIC

Key achievements: 

• Increased overall enquiry conversion rate & revenue 400% by lead flow experiments.
• Launched the B2B customer portal for lead management & automation.
• Uplift lead quality with a variety of techniques, including SMS verification.
• Delivered a world-class search experience for consumers to discover new homes.
• Delivered a custom-build email marketing solution for process automation and lead gen.
• Executed product strategy with a distributed engineering team.
• Managed the data strategy across consumer behavioural analytics.


Landchecker, Oct 2017 - May 2018

Product Manager | South Melbourne, VIC

• Validated business ideas by a series of customer research, user testing and rapid prototyping.

• Developed commercial partnership and collaborative product execution, such as RACV, CoreLogic etc.

• Organised delivery cycles with a local engineering team through a lean/agile methodology.


LoungeBuddy, Apr 2017 - Oct 2017

Web Engineer | Melbourne & San Francisco

• Organised and implemented a smooth user migration to Auth0 platform.

• Improved customer support across multiple channels with a transition to Zendesk.

• Managed backlogs for the main web product and internal tools.


REA Group, May 2015 - Apr 2017

RealBiddr Inventor & Product Owner | Melbourne & Sydney

• Invented and prototyped a brand-new commercial product through a series of Hackathon, pitching, user research, co-creation and inception.

• Received $20,000 funding & resources from CEO and Board members of REA Group, through "The Big Idea" competition.

• Demonstrated and iterated the MVP across Victoria and NSW, partnering with McGrath Estate Agents, Gary Peer Real Estate.

• Applied a commercial patent for digital auction system.


REA Group, Mar 2015 - Sep 2016

IT Graduate | Richmond, VIC

• iOS development using Objective-C/Swift at realcommercial.com.au

• Full-stack web development using Ruby on Rails, React.js, Scala at connect.realestate.com.au & 1form.com

• Organised & led internal Agility guild meet-ups

Experiences 00 02@2x d08cb731546334ac3e784c5845e368719bba256a127be86e720a634d798b8bb9

DEK Technologies, Feb 2014 - Feb 2015

Linux Developer | Melbourne, VIC

• Developed core middleware on computer clusters using OpenSAF in Linux environment

• Got involved in the full development cycle, including technical design, coding, testing, integration, and releasing

• Worked in an agile/scrum Research & Development environment

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Maptek, Nov 2013 - Feb 2014

Software Engineer Trainee | Adelaide, SA

• Implemented 3D point cloud registration features with laser scan data in I-Site Studio using C++

• Designed the graphical interface and integrated it into the Studio

• Worked in an agile/scrum Research & Development team

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The University of Adelaide, 2010 - 2013

Bachelor of Computer Graphics

• Top 15% within the faculty

• Distinction Average

Experiences 00 00@2x 504900dc09d82f711fdb54cf5763251cab5193a844856da978b2b8f3907ecd5a

The College of William and Mary, 2012

Exchange Program

• Dean's List

Experiences 00 01@2x 6daa47d1df70d315f129dcecdd562003831581c4cdd8f9c819aa22d4a24ae150


Cantonese (Native or bilingual proficiency) .                                 • Mandarin Chinese (Native or bilingual proficiency)

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