designing for the web  

What makes designing for the web different to designing for Print?

Design for the web is considerably different to designing for print. This post discusses ten ways they differ and explains how we at  https://transcriberry.com/ design for the web.

As a web designer, I’m constrained by the build. Not all designers and developers follow the constraints that I’m used to, but Search Engine Optimisation (SEO), Accessibility and Usability are key features which dictate the conventions we use.

Firstly, for those of you who don’t know let me explain what these terms mean:

SEO – All our websites are designed and built with human transcription services and SEO in mind. SEO is the process of increasing the amount of traffic a website receives by improving its ranking within Search Engines. This optimisation primarily involves finding and using key words and building links.

Accessibility – We build with accessibility in mind to ensure that people of all abilities and disabilities can use our websites. This covers visual impairments, mobility and auditory problems.

Usability – This involves making websites easy for visitors, without requiring them to need specialised training. Any visitor to the site should be able to use the website’s features and understand the functionality in seconds; a website should be self explanatory. Following certain widely used conventions will aid this process.

So, getting back on track, if Accessibility, SEO and Usability are high on your agenda take note of our Top 10 tips for Web Design (and how it differs to print).

In print any font can be used, but on the web specific fonts have been chosen to ensure the font is likely to be present on a wide range of computer systems. If a non-web-safe font is used then it is likely that it will just be substituted anyway. There is very little control over this so it is wise to choose from the limited choice that is available. video transcription services only apply to copy that is editable. If your copy is an image then it will not be visible in search engines which is a bit of a no-go when it comes to SEO.

On the web using lots of very large high quality images especially background images will cause excessively long loading. People get bored very quickly on the web so this increases the likeliness of a high bounce rate. There are still limitations for print design, but these concern different issues.

All images are squares or rectangles

When images are prepared for the web they are all either squares or rectangles even if an image is visually an obscure shape it will be prepared as a square or rectangle.

The original design had copy coming up to the diagonal slant on the imagery, however, diagonal copy is very hard to reproduce within the build; each line would have to be in a separate box to create the diagonal affect. This is especially hard when working with content manager systems.

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