Rachel Tristan

Marketing Strategist
Content & Social Media Specialist
Content Growth Intern

08/2023 - Present
10/2022 - 07/2023
08/2021 - 09/2022

GO-TO-MARKET & CAMPAIGN MARKETING

• Research and experimented strategies to find the ideal GTM strategy for expansion to Indonesian market.
• Drove and managed end-to-end planning and execution of 3 successful marketing campaigns, supervised and planned activities in various marketing functions.
• Worked closely with Product and BizDev teams to identify high-impact business goals and curated product optimization and marketing campaigns to boost growth in relevant business metrics.

KOL/INFLUENCER MARKETING

• Managed end-to-end collaborations with KOLs and KOCs to increase brand awareness and website traffic growth in the Indonesian market.
• Managed the allocated budget and ensured costs are effectively spent through influencer marketing strategies, such as analyzing content performance and optimizing content directions, keeping up with cultural trends and identifying opportunities for collaborations with high-impact outcome potential.

SOCIAL MEDIA MARKETING

• Oversaw social media strategies for brand’s Instagram, TikTok and LinkedIn pages, targeting the Indonesian and global markets.
• Established documents and dashboards for efficient tracking and visualized presentations of data for convenient access across the organization.
• Planned and optimized social media strategies for brand’s Instagram, TikTok and LinkedIn pages, targeting the Indonesian and global markets.
• Through content performance analysis, creative content planning and strategic decision-making, produced 4+ viral TikTok content that garnered >6M views and boosted follower growth.
• Planned & executed content for the company’s LinkedIn page for awareness, company branding and increasing website traffic.

PAID ADS (PERFORMANCE) MARKETING

• Planned multiple advertising campaigns and managed allocated budgets to increase social media engagement, boost follower growth and increase relevant metrics that are impactful for the business.
• Created ad creatives in the form of images, videos and copies, analyzed ads performance data to come up with appropriate optimization strategies to increase conversion and reduce costs.

STRATEGIC PARTNERSHIP

• Identified universities and educational institutions and potential strategies to establish a long-term relationship and mutually beneficial partnership.
• Managed and executed end-to-end collaborations with partners, from research, outreach, administration, and other tasks that come with the specific collaboration.
• Hosted and delivered >10 workshops and webinars in English and Bahasa Indonesia on topics related to digital marketing, career development, CV/resume writing, job search, and study abroad, attracting an average of >100 attendees per event.
• Collaborated with renowned student organizations, university career centers and educational platforms such as: Universitas Indonesia, Binus University, Universtias Prasetiya Mulya, Universitas Pelita Harapan, Universitas Andalas, Cakap, Purwadhika, Digital Skola, Hacktiv8, Indonesian Overseas Chinese Association, National Taiwan University Indonesian Student Association, National Cheng Chi University International Student Association, and more.

TEAM MANAGEMENT & PRODUCTIVITY

• Conducted screening, and interviews, hired 1 full-time member and 5 high-performing interns to join the marketing team focusing on Indonesian market expansion.
• Actively involved in team growth and management improvements by giving feedback to streamline internal processes, increase hiring efficiency, and more.
• Pioneered the use of LookerStudio for data visualization within the team in order to make marketing data more accessible to the whole organization, boosting growth and transparency.
• Streamlined data input and boosted performance tracking efficiency by introducing the use of data string automation tool (Supermetrics).
• Identified areas of improvement and ways to streamline and optimize marketing efforts by introducing omnichannel engagement product (ongoing).
• Identified the need of product flexibility to streamline localization and reduce product/development efforts for marketing support, and worked closely with the product team to kickstart the development of our content management system using Strapi.

SEO & CONTENT MARKETING

• Produced English SEO content & managed an English SEO content plan regarding resume writing, job search and other HR-related topics by doing keyword planning and article outline writing.
• Outsourced and managed >10 freelance writers to produce English SEO articles.
• Proofread, edited & published >75 English SEO articles quarterly to rank on targeted keywords and increased website traffic from English-speaking markets by 7x.

English Tutor

AMC 空中美語  •  October 2019 - April 2023

Teach English to students ranging from elementary schools students to adult working professionals.

Translator & Proofreader

CYCU International Cloud Academy 中原大學國際雲端學院  •  November 2021 - January 2022

Translated & proofread Traditional Mandarin subtitles into English for 9 videos of online Statistics course material while following the institution's SOP and guidelines. Ensured that translated subtitles are natural and able to deliver lesson content accurately with correct use of jargons.

Teaching Assistant

CYCU Mandarin Learning Center 中原華語中心  •  June 2021 - July 2021

Interpreted the teacher's instructions (in Mandarin) for 6 Indonesian high school students in a Beginner level Mandarin online class. Wrote daily lesson reports in Mandarin. Edited lesson recording according to the institution's provided guidelines. Brainstormed ideas for lesson content. Bridged communication between the teacher and students cross-languages (Mandarin-Indonesian).

Intern

monokroma Architects (Indonesia)  •  June 2019 - July 2019

Making drafts, meeting materials for presentation of projects to clients. Actively involved in a tender project for Sumba's Komodo International Airport expansion project.

English Tutor

OiKID 兒童英文線上學習  •  December 2018 - May 2019

Teach English to students ranging from 3 to 15 years old, in full English and bilingual (Mandarin-English) classes.