Ruei-Ying Chen
📍Abundant experiences of Cross-border e-commerce ( 8 + years )
📍Skillful digital marketer, Brand & Social Marketing ( 8 + years )
📍Business development and sales experiences ( 1.5 + years )
📍Excellent presentation skills, Copywriter ( 3+ years )
📍Strategic account development & stakeholders management with high-level manager & CXO.
📍Driving business innovation for companies, leading digital transformation project for the traditional company (1+ year)
📍Basic knowledge of financial management and international M&A, IPO ( 1 year)
📍Venture Capital Experience(1+ year)
Experience
SparkLabs Taipei
March 2021 ~ Present
📍 Digital Marketing Manager
➢ Social Media Marketing
‣ Operating SparkLabs Taipei's own social media including LinkedIn | Facebook | Instagram | Twitter
➢ Social Media Design
‣ Designing for all social media channels & video editing
➢ Official Website Management ‣ Managing Official Website
➢ Customer Relationship Management
‣ Utilized Mailchimp for maintaining investor/ VIP / General relationship
➢ Advertisement Management
‣ Tracked advertisement performance for each campaign
‣ Optimized Google & Facebook Ads according to the event promotion schedule.
HEP Group ( 3609 .TW), Assistant Executive to the chairman, Head of digital transformation department )
March 2020 ~ March 2021
Assistant Executive to the chairman
📍 Responsible for building and maintaining effective business relationships with internal and external top-level managers to attract and retain profitable business in the traditional industry.
📍Implemented strategic business plans as roadmaps for the company based on product profitability and production goals.
📍Perform and execute special assistance duties as assigned in various projects, from maintaining relationships with stakeholders. Provide special assistance to the top management of an organization in implementing policy decisions.
📍 Created a comprehensive educational PowerPoint presentation utilized to train the sales team product knowledge.
📍 Assistance Cross border IPO (Taiwan, Thailand & Hong Kong) | M&A
LeoBurnett, Account MANAGER
April 2019 ~ Oct, 2019
Account Manager
📍In Charge of Flagship product social campaign ( Top phone brand 10) on FB/IG/YT.
📍Increase Engagement rate on FB 3 Times (IG 4 Times) in 2 months.
📍Participated in famous car brand | Airlines | Bank Brand campaign.
📍Built partnership and worked collaboratively with junior team members and external vendors
📍Collaborated closely with a team of four other members as a team leader.
Ultracker Technology, SENIOR DIGITAL PROJECT MANAGER
Aug 2017 ~ March 2019
📍Marketing & Sales
- Crowdfunding Campaign generated USD 50,000 in a month with limited Marketing Budget and manpower.
- Digital transformation, Set up Amazon shop and major E commerce shops in Taiwan
- Increased 3 times sales only by EDM in 3 days, lead to Amazon
- Generated sales over USD 300,000 in half year as New Entry brand) Community Operation Online / offline activities integration.
- Maintained customer relationship (0 negative reviews)
- Event Holder Increase sales 2 times immediately after activities. Built an Official Website Without using sample website
📍Video editing & Graphic design
- Video editing & Graphic design & Copy Writing
- Create video and flyer, Post, etc. for Advertisement, EDM and E commerce
📍Community & content
- Influencer marketing (Increase 40% of sales by Influencer in 2 Month)
- Co-operate with the biggest Influencer in 360 degree camera field " 360 Rumors "
📍Front-end Web Developer
- Self-taught front-end web design built an Official Web for Company in 3 months. (https://www.ultracker.com/) (Check Here)
Domestic E-Commerce Lifestyle Select Shop
Business Owner (Rutien | Yahoo | Shopee | Carousell )
HIGH-END TOY SELLER (EBAY)
Jun 2012 ~ Jun 2017
Side Project
E-commerce consultant | BQool （ Well-know Amazon Seller tool )
2020/2 - 2020/3
Freelance Writer | TransBiz 、 BusinessNext 、The News Lens
2020/2 ~ Present
📍Digital Marketing, Community Operations, and Financial articles on main stream media.
📍Financial News (The News Lens - https://lihi1.com/xmTAu)
📍Digital Marketing ( TransBiz - https://lihi1.com/B0Dbr)
📍BusinessNext ( https://lihi1.com/Gdzqt )
2020 women lead podcast project | Women who code Taipei
2019/4 ~ 2019/12
📍Interviewing with women who have extraordinary achievements in the Tech field.
📍Tracking and analysis of the best marketing channel.
📍Writing articles and copywriting for promoting purposes.
Content Lead | CMX Taiwan
2017/9 ~ Present
📍Social Post｜CopyWriting of Event Promotion
(CMX is a professional group for community managers, CMX US have cooperated with Facebook, Uber to established their communities.)
Machine Learning workshop promoter | Women in data Science
2019/10 ~ 2019/12
📍Marketing promotion, leading full registered in 2 days, over 50 people came to the workshop.
📍 In charge of Promotion｜Copywriting｜Poster design
Education
Nation Taipei University of Education(NTUE) , MA , Cultural and Creatives Industrial management
2012 ~ 2014
- Class leader
- Copy writing of Taiwan designer week designer interview
- Coordinated a 7-day, 100-person seminar
Private Chinese Culture University ( PCCU ), 學士學位, Economics
2009 ~ 2012
Foundation award in management principle
Crowdfunding
Aleta S2C 12K 360 camera, generated USD 50,000 in a month via crowdfunding
Go 
Articles published on The News Lens
Good at intergrated complex knowledge into articles.
去看看 TransBiz
Content Writer , share 800 times on Facebook
Go Front-end Web designer
Self-teach coding for 3 month and build an official web
Go Tripled the sales only by EDM
圖片來源：iconicbestiary
KOL marketing
Increase 30% sales !
Over 16,000 people saw our camera. 6000 view in a day!
Video
Articles on medium
Medium
Go The Mentorship Program
Data Application Team
- Data application courses
- Basic knowledge of data-analysis
- Participated at CathyBankDataCompetition.
藍途計畫
Branding | Marketing Team
Formal HR director of IBM, Greater China Region funded this 藍途計畫. Brand marketing team lead by Leo Burnett C.O.O, and YouTube creator partner.
- BrandMarketing
- CaseStudying
- NGO Campaign Proposal
