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Rae Chen

Skilled

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Experience 

LeoBurnett, Account MANAGER

April 2019 ~ Oct,2019

Account Manager 

  1.  Increase Engagement rate on FB 3 Times in 2 months. 
  2.  Increase Engagement rate on IG 4 Times in 2 months. 
  3.  In Charge of Flagship product social campaign (Samsung Galaxy Note10) on Facebook /Instagram /YouTube. 
  4. Participated in Benz | China airline | Citi Bank Brand campaign. 


Company@2x

Ultracker Technology, SENIOR DIGITAL PROJECT MANAGER

Aug 2017 ~ March 2019

Marketing & Sales 

  1. Crowdfunding Campaign generated USD 50,000 in A month with near low-cost Marketing Budget for prototype. 
  2.  Digital transformation, Set up Amazon shop and major E commerce shops in Taiwan
  3.   Increased 3 times sales only by EDM in 3 days, lead to Amazon 
  4.  Generated sales over USD 300,000 in half year as New Entry brand) Community Operation Online / offline activities integration. 
  5.  Maintained customer relationship (0 negative reviews) 
  6.  Event Holder Increase sales 2 times immediately after activities. Built an Official Website Without using sample website 

Video editing & Graphic design

  1. Video editing & Graphic design & Copy Writing 
  2. Create video and flyer, Post, etc. for Advertisement, EDM and E commerce 


Community & content

  1. Influencer marketing (Increase 40% of sales by Influencer in 2 Month)  
  2. Co-operate with the biggest Influencer in 360 degree camera field " 360 Rumors " ( Google " 360 camera news, his blog will be on the first result ")


 Front-end Web Developer

  • Self - teach front-end web coding in 3 Month Built an Official Web for Company (Check Here)

Company@2x

Domestic E-Commerce Lifestyle Select Shop

July 2016 – June 2017 

Business Owner (Rutien | Yahoo | Shopee | Carousell )

  1. 5000 regular customers in half year 
  2. Built - up a brand in half year 
  3. Became whole seller in few month
  4. Became wholesalers in 6 Months 
  5. Was invited to sell on Shopee, when Shopee just entry Taiwan
Company@2x

HIGH-END TOY SELLER (EBAY) 

Jun 2012 ~ Jun 2016

Co - funder 

  1.  Created sales USD 3000 Per Month 
  2. Good at Selecting Product which sold well in the market. 
  3.  Making Marketing Strategy Aboard 
  4. Managing Customer relationship 

Company@2x

Education 

Nation Taipei University of Education(NTUE) , MA , Cultural and Creatives Industrial management

2012 ~ 2014

Essay :
Cross-group Analysis of Luxury Goods Consumer Motivation 
 Activity:
  1.  Class leader 
  2.  Copy writing of Taiwan designer week designer interview   
  3.  Coordinated a 7-day, 100-person seminar
University@2x

Private Chinese Culture University ( PCCU ), 學士學位, Economics 

2009 ~ 2012

Foundation award in management principle

University@2x

The Mentorship Program 

Data Application Team

 The first Mentor x Mentee program co-hosted by Girls in Tech Taiwan and LTUX.Taipei. The MentorShip Program starts today! This program is a three layer system, containing Captain (mentors), Navigators (senior) and Sailors (mentees). We hope to provide a chance for those who are ambitious but feeling lost to find their directions to a suitable career path.

  • Data application courses 
  • Basic knowledge of data-analysis 
  •  Participated at CathyBankDataCompetition.

Blue Print Project 

Branding | Marketing Team

Branding | Marketing Team Funded by Grace, formal HR director of IBM, Greater China Region. Brand marketing team lead by Leo Burnett C.O.O, Sylvia, and YouTube creator partner, Isabel. 




  • BrandMarketingCaseStudying 
  •  NGOCampaignProposal

Samsung Community manager | Flagship Product ( Galaxy Note10 ) campaign

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In charge of Instagram | YouTube | Facebook Campaign  Holding social events 

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Crowdfunding

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Aleta S2C 12K 360 camera, generated USD 50,000 in a month via crowdfunding 

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Articles published on The News Lens

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Good at intergrated complex knowledge into articles.

去看看 

TransBiz 

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Content Writer , share 800 times on Facebook

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Front-end Web designer 

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Self-teach coding for 3 month and build an official web

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Tripled the sales only by EDMProjects 01 00@2x

圖片來源:iconicbestiary

Video Editing

Made for advertisement !

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Product introduction

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Promotion

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Cooperate with right KOL

Increase 30% sales !

  1. Contact Famous blogger from FB, became friend , get a series of introduction without paying a lot of money.
  2. Over 16,000 people saw our camera. 6000 view in a day! 
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Copy writing for activity

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Articles for activity

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CMX Community for community leader

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Copy writing for activity

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Articles for activity

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Articles on medium

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Medium

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Competitor report
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Flyers
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